BMW Takes On Mercedes And Audi In The Profit Margin Wars



As the years go by, it's become the Germans who are most closely watching what each other are doing over the backyard fence. So much so, at times, that it can almost seem like they're freely swapping all their trade secrets unapologetically in full view.

Take this nicely executed new luxo-niche player, the BMW 6 Series Gran Coupe. It's no scoop, of course, that it was created specifically to not miss out on what both Mercedes-Benz and Audi are discovering for themselves with the CLS and A7. And yes, that "nicely executed" modifier just used to describe the Gran Coupe could indeed ring with more enthusiasm.

The 640i Gran Coupe we sailed around in all over Sicily under a crisp sun is a generally good-looking machine. BMW designers have taken the existing Big Bimmer language and successfully created a new dialect for the company, if you will. But these "four-door coupe" creations are curiosities for which many develop a love (or, occasionally, a distaste) for over the long run. Only the first-generation CLS in 2003-04 absolutely socked it to us at first glance, and since then, everything else in the genre has felt derivative. Well, they essentially are blatant derivatives, right?

Performance With Poise



As reaction settles down to news that Audi has scooped up Italian bikemaker Ducati right from under the nose of Mercedes-Benz for a cool billion, we can now get back to the four-wheeled performance Audi does best. And there are few better ways I can think of doing that than throwing body and mind into a fully optioned new Audi S7 and hitting the sunny German countryside.

At least for this scribe-driver, Audi does a much finer job on its S models than it attempts to do on the RS versions. Not that the RS lineup is a bad thing, but its various members often strike me as just souped-up S models - not the true RennSport icons they ought to be. I want mayhem and magic in an RS and never really get it. What I probably really want is rear-wheel drive and about 400 fewer pounds to lug around, but knowing Audi's modern day raison d'être, that'll never be allowed to happen.

But the S cars are genuinely satisfying Sport-driving professionals that happily double as very stylish everyday drivers. The current civilian Audi that expresses best the stylish part of the equation is the sleek A7. It's a funny car in that the initial reaction to the swoopy A7 was a bit hesitant from some quarters. But the enthusiasm has grown over time and now the sportback-style car is a certifiable hit in the United States and elsewhere.

In the music industry, a band's third album is typically make-or-break. You start with the debut album, introducing the general public to the band's polished works, then comes the sophomore record, which proves whether or not the band can keep its fan base happy and gain more traction in the music scene. But the third album must show if that band's sound and style has a good enough mix of individual flare and mainstream appeal to keep them successful in the long-run.

If you think about it, the same can be said about the automotive landscape, and for the purpose of this review, the Ford Escape. The first-generation Escape, launched in 2000 as a 2001 model, entered during a time when small SUVs and "cute-utes" were booming. The redesigned 2008 Escape built upon the first model's success, and now, as the curtain is about to close on that ruggedly handsome, boxy Escape, this new third-generation model has some mighty big shoes to fill.

Over the past year, the Escape has been an absolute sales superstar. In 2011, Ford moved over 254,000 of the compact crossovers - a 33-percent gain over 2010's numbers. To get an idea of just how impressive that is, know that in the same timeframe, Honda moved just over 218,000 CR-Vs, while Toyota sold 137,000 RAV4s and Chevrolet hustled around 193,000 Equinox models. Building upon that success, Ford announced that with 60,000 units sold in the first quarter of 2012, the Escape posted its best Q1 numbers in its 11-year history. Talk about going out with a bang.

But rather than sticking to the original formula of a small, trucky crossover, Ford has completely redesigned the Escape for 2013. Perhaps the biggest point of contention surrounding the new model is its styling - the two-box, upright design has been ditched in favor of the automaker's Kinetic language, employing a more, shall we say, Focused appearance.

So here it is, the ever-important third album. Does Ford's all-new Escape have enough mainstream appeal to take on the best and brightest of the CUV set while still being able to appeal to loyalists? We headed to the roads around San Francisco to find out.