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Moving Fast: Ferrari accelerates retail merchandise expansion with 40 new stores
Ferrari's global branding efforts are accelerating as fast as its race and road cars, to the point where a third division was established just to manage it all. Heck, they've even got a Ferrari edition Segway scooter now. Next on the agenda: an aggressive expansion of Ferrari Store retail outlets, the locations that peddle all manner of scarlet wares with the Prancing Horse badge. Ferrari's new global branding division, under the direction of former Red Bull lieutenant Dany Bahar, is planning to open no less than 40 new stores around the world ... Read more →
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Moving Fast: Ferrari accelerates retail merchandise expansion with 40 new stores 2 years ago on Autoblog
Ferrari's global branding efforts are accelerating as fast as its race and road cars, to the point where a third division was established just to manage it all. Heck, they've even got a Ferrari edition Segway scooter now. Next on the agenda: an aggressive expansion of Ferrari Store retail outlets, ...
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