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One for the Fans: Ferrari launches new Lap Time Chronograph
Making sense of Ferrari's vast merchandising empire depends entirely on how you look at the brand. As an exclusive purveyor of supercars and GTs, it amounts – in some minds, at least – to sullying the brand name. As a sports team – one of the winningest in motorsport or any other sport for that matter – it makes perfect sense, just as it does for your local pro sports franchise to sell jerseys and baseball caps. Few organizations are as cognizant of that schism as Ferrari themselves, which currently has not one, but ... Read more →
Ferrari opens new store at the Nürburgring Noah Joseph
With Felipe Massa on the podium for the first time this season, Ferrari had enough cause to celebrate at this year's German Grand Prix. But that wasn't the only milestone the Maranello outfit marked ...
Ferrari opens two new stores in United States Noah Joseph
In addition to its epic supercars and growing roster of motorsport victories, Ferrari has emerged as a branding and merchandising powerhouse. But with its range of licensed paraphernalia ever ...
Ferrari flexes its branding muscle with Ferrari Unica Home Gym Frank Filipponio
If you already own a Ferrari laptop, Ferrari watch, Ferrari shoes, Ferrari pen, Ferrari speakers and Ferrari surfboard, then maybe you'll be in the demographic for this new Ferrari Unica Home Gym. ...
Ferrari puts pieces of its world champion F1 cars up for auction online Jonathon Ramsey
If you want to buy a piece -- or five -- of Ferrari F1 history, then be ready on May 10. The FerrariStore.com is hawking five pieces from late vintage F1 challengers, all of them World Championship ...
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Ferrari Store - Los Angeles opens in the Beverly Center 2 years ago on Autoblog
Click image for high-res gallery of photos by Las de Alwis It's about time. That seemed to be the consensus of the invited guests at the grand opening of the Ferrari Store - Los Angeles. Coinciding with the marque's 60th Anniversary world rally, the store held its grand opening celebration on ...
Ferrari takes on Lamborghini in mobile phone battle 2 years ago on Autoblog
If Lamborghini can have its own mobile phone, we suppose it's only fair that Ferrari get one too. Introducing Motorola's MotoRAZR Maxx V6 Ferrari Challenge. With a V6, wouldn't that make it a Dino? No matter, because it does have 'the iconic prancing horse shield on the front and "Ferrari" in the ...
Ferrari boutique opens in Qatar 3 years ago on Autoblog
A new Ferrari Store has opened in Qatar. The boutique shop sells Ferrari accessories at the Alfardan Automotive Center. It's the first store of its kind in the Middle East, which has continued to grow as a leading market for Maranello's finest. Similar to the store at The Wynn in Las Vegas, the ...
Autoblog Podcast #154: Gobbling up the News
Chris, Sam, and Dan kick out a podcast just in time for the long holiday drive.
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