EuroRscg

A while back, Men's-issue advocate Glenn Sacks was leading the call against Volvo shacking up with Arnold Worldwide. The contention centered around how men and fathers are portrayed in some of Arnold's work. At stake was $150 million in advertising dollars from the Swedish brand. The decision has ...

Poor Arnold Worldwide. They were mining advertising gold for Volkswagen in the late 1990s with clever spots and print ads. Apparently the relationship went cold, and VW moved on. There was much wailing and gnashing of teeth in Boston, but now, Arnold has found themselves in the crosshairs of ...