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When it signed Howard Stern last year, Sirius radio picked up a lot of subscribers, but the satellite radio provider still couldn't catch rival XM which sits atop of the subscriber satellite radio heap. Sirius' new six million subscribers represented a huge jump, but XM is closing out 2006 with 7.9 million. The New York Times is now reporting that Sirius might follow the old adage: "If you can't beat 'em, join 'em."

Sirius has apparently supported the idea of a merger for a while, but XM has refused to comment thus far. Because there is a lot of overlap in their offerings and because they have similar organizations, merging would lower costs and help boost the stock price, presumably. And that's where these decisions tend to be made, in the accountants' ledgers.

More info after the jump.

[Source: New York Times via Kicking Tires]

Continue reading XM and Sirius to merge?

XM and Sirius to merge? originally appeared on Autoblog on Tue, 02 Jan 2007 18:08:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Ellen DegeneresEllenDegeneresHoward SternHowardSternMartha StewartMarthaStewartOprah WinfreyOprahWinfreysatellite radioSatelliteRadioSiriusXM radioXmRadioTue, 02 Jan 2007 18:08:00 EST