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6Renault signs with Electronic Arts for its Twizy Z.E. to appear in Sims 3

Renault Twizy Z.E. in Sims 3 – Click above for high-res image gallery

19Electronic Arts puts down controller, forms real racing team

Wonders never cease. The crew from Electronic Arts has decided to take its love of all things racing off the console and onto the track. The company just formed a genuine race team under the Need For Speed banner, and while we've seen plenty of brands go racing in the past as part of their marketing scheme, for the moment, this appears to be somewhat different.

11Faster Downloads: Exotic Racing Series DLC coming to NFS Shift [w/video]

Need for Speed SHIFT Exotic Racing Series DLC – Click above for high-res image gallery

28Need for Speed franchise splitting into trio

Click above for a high-res gallery of screenshots from coming Need for Speed titles

9Free gas promotion for video game goes awry in UK

Automakers and car dealerships have used the old "Free Gas" promotion to good effect, so it's not surprising that companies outside the industry might try it, too. Electronic Arts gave it a go recently to promote its new Mercenaries 2 video game in the UK by taking over a gas station in North London and giving away £20,000 ($35,000) worth of free gas. The free fuel was pumped by actors wearing military garb (with bandoliers!) in £40 increments to any who drove up. While those receivi

37Coming to a console near you: Need for Speed: Undercover

Click above to view video after the jump

15Need for MAZDASPEED? New EA game to feature hot hatch

The new MAZDASPEED3 will be featured in the upcoming Electronic Arts video game Need for Speed Carbon, which will be in stores across North America on November 1. Leading nontraditional marketing company Channel M worked with Mazda and EA, as well as retailers GameStop and EB Games, to create a campaign around the car and the game. Not only will the MAZDASPEED3 be integrated into the game, but Channel M is going to have the car featured at the game's debut in GameStop and EB Games stores nationw

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