EdwardLapham


Could Rover be Mazda's Lexus/Acura?

So yesterday, amidst all the overly dramatized speculation about an 'alliance' between the Blue Oval and the General, Rover's name came up for sale. Ford, who had the right of first refusal, bought the mark in an effort to quell the possibility of confusion between Range Rover and Rover. Easy enough, now what do they do with it? Most likely, it will sit in a drawer collecting dust, but Edward Lapham, executive editor of Automotive News, thinks there may be a better use for the storied mark. Back in the 90's Mazda toyed with the idea of having ... Read more →

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Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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