It's not the first time Ford has participated in the Daytona Prototype class as an engine supplier, but in revealing this new EcoBoost V6-powered Riley Technologies prototype for the new United SportsCar Championship, Ford is making a statement: "We want to show Ford EcoBoost's capabilities as an engine that provides both performance and fuel economy, on and off the track," says Jamie Allison, director of Ford Racing.
Ford bet big on the combination of light duty pickup trucks and boosted V6 power, and it appears the gamble has paid off. The Detroit News reports that Ford has already reached 100,000 F-150 sales in 2011, just as the automaker promised it would.
With early returns showing that truck buyers are really into boosted V6 engines, it appears that Ford hit the ball out of the park when it comes to the F-150 packing an EcoBoost V6. Truck buyers seem to like the fact that the V6 is as powerful as most V8 engines, and the improved fuel economy is the real deal maker.
After surviving some of the most heinous abuse that the engineers at Ford cold dream up, the same 3.5-liter Ecoboost V6 engine that pulled logs, raced in Baja and towed 11,300 pounds for 24 hours straight will be dissected in front of the crowds at this year's Detroit Auto Show. The stunt gets started on January 15 at 11 a.m., and Ford is hoping to be able to show off exactly how well its new V6 workhorse held up against the equivalent of 160,000 miles of torture.