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Before moving off Volkswagen of America's Auburn Hills campus entirely, Audi will first take a smaller step. Without doing something as drastic as moving to the East Coast, Audi will physically create its own environment by moving about 200 employees into two buildings of their own on VW's campus. Audi bosses say that they're still working on figuring out where to transplant to -- many cities out east are good candidates for Audi, making an East Coast landing a solid bet.

[Source: Automotive News]

Audi of America taking baby steps to distance itself from Volkswagen originally appeared on Autoblog on Tue, 25 Apr 2006 19:04:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>audibmweast coastEastCoastmercedesrelocatingvolkswagenTue, 25 Apr 2006 19:04:00 EST http://www.autoblog.com/feed/611281/article-comments.xml http://www.autoblog.com/feed/2006/04/25/audi-of-america-taking-baby-steps-to-distance-itself-from-volksw/611281/article-detail.xml 611281 http://www.autoblog.com/media/2006/04/Audi_Logo_thumbnail.jpg http://www.autoblog.com/media/2006/04/Audi_Logo.jpg <![CDATA[General Motors' marketing missteps over Miami]]>http://www.autoblog.com/2006/03/09/general-motors-marketing-missteps-over-miami/http://www.autoblog.com/2006/03/09/general-motors-marketing-missteps-over-miami/http://www.autoblog.com/2006/03/09/general-motors-marketing-missteps-over-miami/#commentsFiled under: , , , , ,

Writer Lee Hawkins, Jr. at the Wall Street Journal has written an in-depth examination on a common General Motors complaint: its apparent lack of attention to the East and West Coasts markets.

Using the South Florida market as an example, Hawkins writes how a series of misses and mismanagement has led to the automaker's current marketshare of 13.8-percent in the area. Example: Cadillac ads depicting cars cavorting in snow while the weather in Florida climbed past seventy degrees. Using Led Zepplin music. Or apparently not realizing that the word "Breakthrough" has no direct translation in Spanish, with regard to marketing to the burgeoning Cuban-Hispanic market. Or the difference between Cubans and Mexicans (the latter make up only 4-percent of the Hispanic population), with a Saturn ad featuring the Alamo.

(Continued after the jump)

Continue reading General Motors' marketing missteps over Miami

General Motors' marketing missteps over Miami originally appeared on Autoblog on Thu, 09 Mar 2006 15:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>East coastEastCoastFloridaFloridianGeneral MotorsGeneralMotorsGMWest CoastWestCoastThu, 09 Mar 2006 15:30:00 EST http://www.autoblog.com/feed/597939/article-comments.xml http://www.autoblog.com/feed/2006/03/09/general-motors-marketing-missteps-over-miami/597939/article-detail.xml 597939 http://www.autoblog.com/media/2006/03/gm_logo_thumbnail.jpg http://www.autoblog.com/media/2006/03/gm_logo.jpg -1 2