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Audi of America taking baby steps to distance itself from Volkswagen
Before moving off Volkswagen of America's Auburn Hills campus entirely, Audi will first take a smaller step. Without doing something as drastic as moving to the East Coast, Audi will physically create its own environment by moving about 200 employees into two buildings of their own on VW's campus. Audi bosses say that they're still working on figuring out where to transplant to -- many cities out east are good candidates for Audi, making an East Coast landing a solid bet. [Source: Automotive News] ... Read more →
General Motors' marketing missteps over Miami Joel Arellano
Writer Lee Hawkins, Jr. at the Wall Street Journal has written an in-depth examination on a common General Motors complaint: its apparent lack of attention to the East and West Coasts ...
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Audi of America taking baby steps to distance itself from Volkswagen 3 years ago on Autoblog
Before moving off Volkswagen of America's Auburn Hills campus entirely, Audi will first take a smaller step. Without doing something as drastic as moving to the East Coast, Audi will physically create its own environment by moving about 200 employees into two buildings ...
General Motors' marketing missteps over Miami 3 years ago on Autoblog
Writer Lee Hawkins, Jr. at the Wall Street Journal has written an in-depth examination on a common General Motors complaint: its apparent lack of attention to the East and West Coasts markets. Using the South Florida market as an example, Hawkins writes how a series of misses and ...
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