Acura has struggled lately, but Honda's luxury arm is looking to win back some buyers starting with the 2013 RDX. The luxury crossover has now officially started production at the automaker's East Liberty plant in Ohio, and the facility will be building versions of the RDX for both domestic and export sale.
The second quarter was not a good one for Honda. Supply shortages as a result of the debilitating earthquake in Japan and the subsequent tsunami resulted in a U.S. market share reduction from 10.6 percent to 9.3 percent. North American plants were impacted as well, as production dropped 26 percent from Q2, 2010.
Honda Motor is making $355 million worth of upgrades at two facilities in Ohio and has opened its first-ever U.S. wind tunnel. The end goal here is to eke out more fuel efficiency gains from vehicles designed, built and sold in North America.
In spite of Honda's latest production cuts, the Japanese automaker reached a significant milestone this week. Twenty-seven years after opening its Marysville, Ohio, assembly plant, Honda has produced its 20 millionth vehicle in North America. The original U.S. plant is still open but it has been joined by assembly operations in East Liberty, Ohio; Lincoln, Alabama; and Greensburg, Indiana. The automaker also has assembly lines in Alliston, Ontario, and El Salto Jalisco, Mexico.
Apparently there are a lot more Civic-minded new car shoppers than Honda had anticipated. After reporting a 13 percent drop in U.S. sales of the cars last month, Honda Motor Co. is set to increase North American Civic production by as many as 60,000 units annually. Honda will be rearranging assembly-plant operations to make up the difference. A second Alliston, Ontario plant will be used for building Civics starting in April, Honda said Monday. The annual production volume will increase by 16 pe