As much as we love to cover the mainstream part of the LA show each year – important debuts, fresh concepts, splashy presentations, etc. – we reserve a special place in our hearts for the tuner/aftermarket/toys/games/odd stuff that can always be found on the basement level of the Los Angeles Convention Center. It's in this space, sometimes referred to internally as "mini SEMA," we can count on getting to look at the physical instantiation of automotive imagination run rampant.
Who knew the Toyota Avalon could be so... sporty? SEMA isn't just about tuning no-brainers like the Ford Mustang and Scion FR-S, it's about showing what's possible for a wide variety of cars, even seemingly geriatric machines like the big Avalon.
Dr. Dre is over 40 years old. Grandmaster Flash? Knockin' on the big 5-0 (and we're not talking about the police, yo). So... what's an aging rapper to drive when arthritis rules out high-riding Escalades and Hummer H2s? Chrysler 300? Been there, DUBbed that.