DodgeLafemme


Dodge highlights the "La Femme" at Chrysler museum for mom's day

Over the years, a number of cars have come to be known as "Chick Cars", often to the consternation of their manufacturers who have sometimes found it difficult to sell the same cars to male customers. Generally these were not designed specifically to appeal to women, it just turned out that way. In fact, usually when carmakers try to create a car aimed at women, they fail miserably. One of the early attempts at creating a car for women came from Chrysler. In 1955, it introduced a version of the Dodge Custom Royal Lancer that the marketing ... Read more →

Giving the appropriate sex to a car (and why it's still dumb) Joel Arellano

According to Kevin Wilson of Auto Week, there was apparently some emphasis by Jeep at the Chicago Auto show that the Dodge Nitro is aimed at male buyers, while the Jeep Liberty is geared more towards ...

Dodge highlights the "La Femme" at Chrysler museum for mom's day 2 years ago on Autoblog

Over the years, a number of cars have come to be known as "Chick Cars", often to the consternation of their manufacturers who have sometimes found it difficult to sell the same cars to male customers. Generally these were not designed specifically to appeal to women, it just turned out that way. In ...

Giving the appropriate sex to a car (and why it's still dumb) 3 years ago on Autoblog

According to Kevin Wilson of Auto Week, there was apparently some emphasis by Jeep at the Chicago Auto show that the Dodge Nitro is aimed at male buyers, while the Jeep Liberty is geared more towards women (the latter remarks, of course, were implied as not to receive a scorching glance, lawsuit, ...






Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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