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REPORT: Chrysler dealers unhappy over new ads, want regional marketing spending restored [w/VIDEO]
Spend any time in the advertising business, and you'll see this kind of struggle. So called "high-concept" advertising is what tends to be what consumers emotionally engage with and remember. Usually, only big brands with a national presence and lots of money can pull off advertising that is more about the spot than the product it's hawking. Running with the big boys requires vision on the part of decision makers. While big companies have marketing specialists with high falutin' degrees and summat, the retailers that close sales and take ... Read more →
Holy... Safe! Could coarse car ads attract FCC attention? Chris Tutor
In its quest to clean up television, could the Federal Communications Commission go after automotive advertising? USA Today wonders how the cuddly-wuddly FCC may react to some of the in-your-face ...
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REPORT: Chrysler dealers unhappy over new ads, want regional marketing spending restored [w/VIDEO] 7 days ago on Autoblog
Spend any time in the advertising business, and you'll see this kind of struggle. So called "high-concept" advertising is what tends to be what consumers emotionally engage with and remember. Usually, only big brands with a national presence and lots of money can pull off advertising that is ...
Holy... Safe! Could coarse car ads attract FCC attention? 3 years ago on Autoblog
In its quest to clean up television, could the Federal Communications Commission go after automotive advertising? USA Today wonders how the cuddly-wuddly FCC may react to some of the in-your-face commercials currently being shown in your home. The story cites Volkswagen's "Safe Happens" Passat ...
Autoblog Podcast #157: Mike Levine trucks along with us.
Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too!
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