The current Prius is baked from a refined recipe that results in a roomy, practical and efficient vehicle lurking under an eco-statement exterior, or at least we thought so. Five years on, it's still the most popular way to conspicuously consume under the guise of saving the planet. Toyota hasn't been resting on the success of its green badge of targeted consumerism, so we're going to see a new Prius at the 2009 North American International Auto Show in January, according to Toyota President Watanabe. The 3rd-generation Prius will grow in size, and engine displacement will be bumped to 1.8 liters to increase performance. Despite the increase in size and sprightliness, weight will reportedly hold steady. Further changes are in store after the launch, with plug-in and Li-Ion updates to come.
The nameplate will also move beyond a single model and become a sub-brand during the reign of Prius the III. More body styles are coming, and if you think the Prius is a roachy-looking thing, the concept hints Toyota has given us are possibly even weirder. The sub-1,000 pound 1/X might offer a glimpse at another type of Prius, though more realistically, the sad-eyed Hybrid X vannish concept suggests the way things are headed without the ridiculous pronunciation of its featherweight companion. If things go according to Toyota's plan for world domination, the Prius will become one of the pillars upon which the marque is built, next to the Corolla and Camry institutions.
click above for more high-res images of the Chevy Volt Concept
Wired magazine got in the queue for some face time with Bob Lutz at the Detroit Auto Show, and came back with a quote that's raised a few brows. When asked what the target market for the car would be, Lutz said "I don't know. You'd like to have it at about $30,000 for the customer, but what I'm hearing from the team is we're not going to get there.... [I]f it costs closer to 40 than 30, well, that's too bad."
The issue is the timeline. His engineering team said that if they had more time they could cost-optimize the car, but Lutz doesn't want to wait for that. As for the recent go-round about when the Volt would appear, November 2010 is such a firm deadline in his mind that when it comes to the internal team, his only question is: "What is there about November 2010 that you don't understand?"
Lutz must know how important it will be to price this car competitively. A $40,000 Volt before you start checking options boxes will do a lot to keep people looking elsewhere for green options. For Lutz, though, the Volt -- like the moon landing -- is much about prestige, saying, "If it doesn't work, it's not fatal. But if it does work, it will be sensational." It is also just as much about a return to the kind of design and technological form that the marque hasn't seen in a long time. "GM's credibility is rapidly returning and it's beginning to be reflected in the marketplace.," Lutz said, "[b]ut there is no doubt you'd like to be able to leapfrog Toyota and come out with a car they aren't ready to do. There's nothing magic about the technology. Two or three years after the Volt is introduced, everybody will have something like it. We'd just like to be first for once."
Some crowds are worried about speed, some about interior volume, some about the number of cupholders. The pickup truck crowd has a tendency to be concerned with size, so the automakers give them what they want. And in this case, it's bigger and bigger logos. Kicking Tires took the real estate measurements of the logos on half-ton pickups at the Detroit Auto Show (and a Hummer, just for good... measure), and ranked them from smallest to the most grandiose. The logo on the new Dodge Ram is 250% larger than before, and it only came in fifth. Click the link to find out who's got the biggest, and let the bragging begin.
Episode 85 of the Autoblog Podcast finds us reminiscing about the North American International Auto Show that recently invaded Detroit. It was perhaps not as thrilling as past shows, but the new F-150 and Ram hauled and herded some excitement into Cobo. Both pickups are newly spiffed and bristling with new features and engineering. While the trucks are no doubt big news, the CTS Coupe stokes our fires far more. We hope to see it visited by the V-series gnomes, too.
There were a passel of diesels at the show, too. Audi's V12 TDI R8 concept was filled with design gumdrops for us to chew on, besides the 12-pot 500-hp diesel that returns mileage in the 20s. BMW had its 335d and some X5 alphabet soup thing, and Honda showed its clean diesel. Beyond oil burners, we took an IRL look at the Hyundais Genesis and found it surprising beyond what pictures convey. The Lancer Ralliart turned out to be a charmer, while we question the very existence of VW's Passat CC, and Fisker's bestickered Karma was certainly software-worthy vaporware. Mazda had the best car in the show with its racy Furai, and the Lincoln MKT threatens Cadillac not one whit. Ford's Verve is a bright spot, though, and it can't get here fast enough. We had a lot more to say, but ran out of time to say it this time around. Watch this space for more, but for now, enjoy all 33 minutes of #85.
SUBSCRIBE to the Autoblog Podcast in iTunes LISTEN to the show now ADD the Autoblog Podcast feed to your RSS aggregator
We've seen the Camaro coupe and convertible concepts over the past two years at venues like the Detroit and Chicago auto shows. A stunning yellow Camaro also had the starring role on the biggest Hollywood blockbuster of 2007. We're even getting "spy shots" of the production Camaro taken by General Motors engineers that are posted on the GM Fast Lane blog. What we won't see any time soon is a production Camaro being unveiled during 2008. Kicking Tires quotes Chevy execs as saying that the company wants to avoid overexposure when production is still a year away. The General also wants to get the concept car to less prominent show sites like Houston and Cleveland, and there aren't many hand-made models to spread out across the country.
Since this is the third year in a row that at least one Camaro concept has been shown at the Detroit show, the crowd gathering around the Mustang fighter has gotten decidedly smaller. We're thinking the reason for that is because the public is now ready for the production model, but since a salable model is still a year away, the General is smart to hold off until the iconic pony car is closer to dealer lots. Besides, if we get a new picture from GM every week or two, it'll more than curb our cravings for bow-tie pony power for the time being.
click above for more high-res images of the 2009 Ford F-150
The Ford F-Series has been the top-selling vehicle longer than most of us at Autoblog have been alive, and the Blue Oval designed the new 2009 F-150 to help keep that streak alive. In 2009, several new additions will be made to Ford's best-seller, including an easy access step for the pickup bed, a flat-load back seat, an improved powertrain lineup, and a new frame that features more high-strength steel. The truck experts at PickupTruck.com spent a whole day with F-Series Chief Engineer Matt O'Leary and Design Director Pat Schiavone, and the fruit of their labor is eight videos that detail every square inch of Ford's most important product. We've added a walk-through tour of the interior of the new F-150 Platinum after the jump, and you can click the Read link below to view videos ranging from tow information to design inspiration at PickupTruck.com.
The 2008 North American International Auto Show press preview has drawn to a close, and now it's time for the public to have its turn in Cobo. As they throw open the doors to the masses, we wanted to give you another opportunity to check out all the concepts and production vehicles that debuted over the past three days. Everything we've covered is listed and linked below along with a corresponding gallery, and at the bottom you'll find the most intriguing, strange and (gasp) educational posts from the show. Enjoy.
Business will be back to normal in the next hour, with the comprehensive – okay, obsessive – coverage of the auto industry you've come to expect. And to those of you that have been following the happenings in Detroit for the last few days, all of us at Autoblog extend our heartfelt thanks. You've helped to make this site what it is: one of the leading automotive resources on the web. And we're not forced to subsist off ramen noodles anymore... so that's a plus.
Yea, we know - the automotive press has featured a whole bunch of Corvette ZR1 content lately (including us!), and readers are probably getting a bit tired. However, we figure that a cutaway of the mighty supercharged LS9 should be interesting enough to justify yet another post on the revived King of the Hill.
Painted in monochrome silver as GM is wont to do, this particular display isn't particularly photogenic. Still, we were able to capture some details that aren't easily observed in 2D drawing or press releases, so click through the jump for a variety of shots.
Click image for high res gallery of the competitors.
Michelin hosts its annual Michelin Challenge Design (design challenge?) to help young designers and their hot designs get some recognition. The emphasis is on innovative thinking, both on the technical and style side. While the challenge doesn't have any direct link to tires, per se, Michelin uses the forum to help push the boundaries throughout the automotive field and get people thinking outside the box. The NAIAS contest focuses on making "smaller vehicles safer particularly in urban environments." One can make the argument that producing smaller, more efficient cars has a direct impact on tire design and tread wear, but we hardly care about Michelin's motivation here and just enjoy looking at futuristic concepts. This year's entries ranged from the practically plausible to way-out-there wild as you'll see in our gallery below.
The full press release and the winners in each of the two categories Michelin recognized are posted after the jump.
click above for high res media and live images of the new SLK
Mercedes Benz showed off its newly-restyled-for-'09 SLK350 (closed roof) and SLK55 AMG (open roof) in Detroit this week. While the platform remains the same, the cars feature restyled noses and tails that bring the mini roadster into line with the company's SL and SLR uber roadsters. Whether or not it's an improvement we'll leave up to you to decide. While the non-American markets will get the option of selecting an SLK200 Kompressor or SLK280 model, we will need to be content with the thoroughly revised 3.5L V6 or unchanged 5.5L V8 editions, with 305 or 360HP respectively. No matter which SLK suits your needs, you'll still get that nifty vario-top that goes from wind-in-the-hair convertible to cozy coupe in a blink. You'll also get new "direct-steer" suspension geometry, a new interior, and the company's new "NTG 2.5 generation of audio and telematics componentry." You can read more about that in the press release that follows the jump. For now we'll leave you with our gallery of live and media pics.
The current Prius is baked from a refined recipe that results in a roomy, practical and efficient vehicle lurking under an eco-statement exterior, or at least we thought so. Five years on, it's still the most popular way to conspicuously consume under the guise of saving the planet. Toyota hasn't been resting on the success of its green badge of targeted consumerism, so we're going to see a new Prius at the 2009 North American International Auto Show in January, according to Toyota President Watanabe. The 3rd-generation Prius will grow in size, and engine displacement will be bumped to 1.8 liters to increase performance. Despite the increase in size and sprightliness, weight will reportedly hold steady. Further changes are in store after the launch, with plug-in and Li-Ion updates to come.
Episode 85 of the Autoblog Podcast finds us reminiscing about the 
_thumbnail.jpg)
REPORT: Racer dies in 24 Hours of LeMons crash
VIDEO: Danica Patrick hits crew member on pit lane at Indy
Nick Hogan sentenced to 8 months in jail
Pontiac El Cami-"NO"
Spy Shots: Baby Cayenne caught on 'Ring!
Future Classic: 1984 Chrysler Minivans
Autoline on Autoblog with John McElroy
First Drive: 2009 Volkswagen Jetta Sportwagen
Project Track Slut, Part One: Pick a weapon on the cheap
By the Numbers: April 2008
_thumbnail.jpg "Lamborghini Reventon unboxed in Las Vegas")
