DasAuto


Volkswagen ist das Auto

When Volkswagen reintroduced the Rabbit to the U.S., it claimed that it was drawing on enthusiasts' emotional connection with the Rabbit name, and it wants to draw on even more of that pop culture history with its latest advertising and marketing campaign. VW is referring to its new campaign as "DAS AUTO", or literally as "the car." A black 1964 Beetle called Max will be the star of the campaign as he it converses with such varied celebrities as Heidi Klum, David Hasselhoff (!) and Leonard Nimoy, among others. According to Tim Ellis, the ... Read more →

Volkswagen shortens slogan, aims to be the Coke of cars? Siddharth Raja

In amongst all the concept vehicles and new models on Volkswagen's stands at last month's Frankfurt Auto Show was the carmaker's new ad campaign, which can be surmised by just two words – "Das ...

Volkswagen ist das Auto 1 year ago on Autoblog

When Volkswagen reintroduced the Rabbit to the U.S., it claimed that it was drawing on enthusiasts' emotional connection with the Rabbit name, and it wants to draw on even more of that pop culture history with its latest advertising and marketing campaign. VW is referring to its new campaign as "DAS ...

Volkswagen shortens slogan, aims to be the Coke of cars? 2 years ago on Autoblog

In amongst all the concept vehicles and new models on Volkswagen's stands at last month's Frankfurt Auto Show was the carmaker's new ad campaign, which can be surmised by just two words – "Das Auto" (German for "The Car"). The hope is that the ads, which have only be launched in Germany thus ...






Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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