DEI


Splitsville for Budweiser and Earnhardt Jr.

One of the most recognizable advertising tandems in NASCAR, Dale Ernhardt Jr. and Budweiser, are on the outs. When Jr. split from DEI in favor of Hendrick Motorsports, virtually any chance of this dynamic duo staying together vanished due to Hendrick's existing contracts. Hendrick's other big NASCAR stars, Jimmie Johnson and Jeff Gordon, have endorsement deals with another advertising juggernaut, Pepsi. Jr. seems to be genuinely disappointed that he couldn't keep Bud, and with good reason. Some of the very best ad gurus on the planet work for ... Read more →

Dale Earnhardt Jr. leaves DEI, becomes free agent John Neff

The world of NASCAR was rocked today when Dale Earnhardt Junior, the motorsport's most marketable and therefore most valuable driver, announced he is leaving DEI, the race team originally owned by ...

Splitsville for Budweiser and Earnhardt Jr. 2 years ago on Autoblog

One of the most recognizable advertising tandems in NASCAR, Dale Ernhardt Jr. and Budweiser, are on the outs. When Jr. split from DEI in favor of Hendrick Motorsports, virtually any chance of this dynamic duo staying together vanished due to Hendrick's existing contracts. Hendrick's other big ...

Dale Earnhardt Jr. leaves DEI, becomes free agent 2 years ago on Autoblog

The world of NASCAR was rocked today when Dale Earnhardt Junior, the motorsport's most marketable and therefore most valuable driver, announced he is leaving DEI, the race team originally owned by his father. It turns out that there may be some familial conflict at the center of Junior's departure, ...






Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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