DEI

One of the most recognizable advertising tandems in NASCAR, Dale Ernhardt Jr. and Budweiser, are on the outs. When Jr. split from DEI in favor of Hendrick Motorsports, virtually any chance of this dynamic duo staying together vanished due to Hendrick's existing contracts. Hendrick's other big ...

The world of NASCAR was rocked today when Dale Earnhardt Junior, the motorsport's most marketable and therefore most valuable driver, announced he is leaving DEI, the race team originally owned by his father. It turns out that there may be some familial conflict at the center of Junior's departure, ...