Playing the role of the wild and free divorcee, Chrysler is sending out 3,700 party kits and invitation to its dealers to mark the automaker's return to all-American greatness. The celebration will run in conjunction with a new ad campaign (TV, print, etc.) that touts the brand's rebirth, along with a new logo and some form of rewards that will attract new buyers.
Whoopee, just what Dodge needs, another crossover. We're glad that operations are still underway after the sale announcement, but come on, have cars been forsaken? The Jalopnik boys captured an odd duo cruising around; a JC 49 with camo, followed by a PSA minivan. Would it be rude to confess we're more interested in the French van?
Lee Iacocca has been an automotive icon for so long, it's hard to remember a time when he wasn't in the picture. He was at the apex of the Ford Mustang project, saved Chrysler from ruin, and lead the charge for the minivan. Those credentials have helped Iacocca sell some books over the years, and his new book, "Where have all the leaders gone" takes some big cuts at the leadership in the White House, and a few auto executives, too.
The bean counters at DaimlerChrysler have decided to postpone the automaker's first quarter results, mainly due to a switch from one set of reporting standards to another. Instead of publishing the report in April, as expected, DCX plans to release its quarterly earnings sometime in mid-May.
Not much has been heard about GM's acquisition of Chrysler recently, and with parts supplier Magna partnering with two private equity firms, the General has taken a back seat in the bidding. According to both Automotive News and the Detroit News, GM's proposal is still on the table, although at first, it was rejected by DCX's execs.
Times have been tough lately for the Chrysler group, so we're happy to see the company is soldiering on. Dodge may be late to the crossover game, but with a best-selling minivan, the automaker hasn't had the need to bring another people mover to market. However, with minivan sales stagnant and competitors ushering in a greater variety of products into the showroom, we think it's a good idea for Dodge to take a stab at the crossover segment.
We're fired up about a few things for episode #61. We eventually get to an enthusiastic discussion of the American LeMans Series, but we wind our way through a few subjects to get there. We start off with the snub to Chrysler by some DCX shareholders who suggest a return to Daimler-Benz AG name. Not only is that a kick in the pants to the Chrysler group, but it's incredibly arrogant and illustrates that it was never really a merger of equals. In a froth, we move on to the anti-surprise that Niss
The C-class is the entry-level Benz in the North American market. As such, every nouveau riche new graduate seemingly goes out and treats themselves to a slice of flashy bourgeois pie. That can be alarming for the Euro-car fan, as you risk being lumped into that precocious category along with Johnny Overachiever from down the block. There's no denying that the Stuttgart Swabians build nice vehicles, and we've certainly considered parking one in our driveway. We wouldn't want to deny ourselves th
Rumors have been flying around about which companies and/or equity groups are interested in purchasing the Chrysler Group. Buyout firm Cerberus has shown it is definitely in the running by hiring former Chrysler COO Wolfgang Bernhard as a consultant. Bernhard could be an asset to Cerberus since he knows Chrysler's strengths and weaknesses and was one of the architects of Chrysler's last restructuring and short-lived resurgence in the new milennium.
Since Daimler Chrysler CEO Dieter Zetsche declared 'all options are open' with regards to a possible Chrysler sale, the rumors have been flying. With the exception of GM and Magna, every automaker that comes up as a potential suitor has politely denied the rumor. VW, Hyundai, and Ford have all denied interest in Chrysler, and the Chinese automakers haven't exactly gotten in line to throw their names in the hat.
Gee, you lose over $1.5 billion in the third quarter of 2006 and all of a sudden you're not an attractive automotive partner. First, news leaks that Daimler wants to kick the Chrysler group out the window, then Hyundai and Nissan decide that they're not interested in purchasing the struggling domestic. Now, Volkswagen has made it known that the five-star isn't on their shopping list, even though Chrysler is currently working with VW to build them a minivan based on the next-generation Town and C
The rumors, innuendo and leaks surrounding the sale of Chrysler and its brands haven't stopped DCX's plans to move into emerging markets around the globe. During the second half of 2007, Dodge will enter the Chinese marketplace, although it hasn't been made clear what models will be offered.
Automotive News has filed yet another report that insists DaimlerChrysler is in talks with General Motors about the latter purchasing the Chrysler Group. This time the trade pub claims that sources from Germany, where the rumor originated, and the United States have confirmed that GM is interested in picking up the struggling U.S. division of DCX. The New York Times has already confirmed from inside sources that the two companies are talking, but the topic of conversation is sharing the GMT900 f
Following on the heels of the successful AWD adaptation of the Chrysler Pacifica, Borg Warner has been tapped once again to outfit the Sebring and Avenger models with all-wheel motiviation. The Borg will supply the hardware as well as the electronic controls and support for integrating the system with the rest of the platform. BW has a line of products specifically aimed at adapting AWD to front-drive platforms. Known as iTrac, the suite of products is designed to interface with stability and tr
After all the sales numbers for the month of January were released, reports began popping up that Ford had fallen to fourth place in sales in the U.S. last month behind General Motors, Toyota and the Chrysler Group. This is nothing more than selective journalism, with journos picking out the numbers that serve a sensational headline like "Ford's #4!". Basically, the battle for third place in sales in the U.S. is between Ford and DCX, and the victor depends on which brands you count in both compa
"That thing got a HEMI?" will become a much less interesting question later this new year as the Chrysler Group launches a marketing campaign in March that will give consumers the ability to answer it with a yes... for free.