CustomerService

Cadillac has decided to jump into the free scheduled maintenance game with a four-year/50,000-mile deal for all buyers of 2011 models. Cadillac's announcement comes just days after Lincoln decided to provide free service to ...

File this one under, "See What Happens When You're Hungry?" General Motors has created a dedicated team of customer service agents whose sole job is to track down company and product mentions, good and bad, in the social-mediasphere. If the mention is a bad one, the team will attempt to connect ...

According to a woman named Raquel, Brecht BMW in Escondido, Ca. may be one of those dealerships that considers customer service a necessary evil. Take note that the following story is a one-sided account, and Brecht wasn't contacted for their side of the story.Raquel had a 48-month lease on a ...

Lexus is looking for a few good ideas. And they are willing to pay big bucks to get them. As part of its new campaign, which Lexus is calling its "Pursuit of Innovation Award," the automaker will be handing out four regional awards of $50,000 each for innovative customer service improvement ...

Besides the nifty new Astra and Vue Red and Green Lines, the Chicago Auto Show will see the debut of something else new from GM's Saturn division: the "Test Drive at Home" program. Rather than dragging the whole family down to the local dealer to get an abbreviated ride around the block, Saturn ...

When BMW launched the MINI brand in the U.S., the vast majority of the cars were, naturally, sold and serviced out of BMW dealerships. In fact, only eight of MINI's 80 dealerships are standalone.The success of the brand in the U.S. shows that this strategy was certainly not an impediment to sales, ...