CustomerRetentionStudy

That's customer retention, not retentive customers, though Mercedes-Benz could be said to enjoy both. J.D. Power and Associates has been indexing customer retention for seven years, and Mercedes-Benz tops the list in 2009. Power measures how many vehicle buyers are replacing an older model from ...

Honda has taken the top spot away from Toyota in the latest "Customer Retention Study" from J.D. Power and Associates. The global marketing information firm surveyed 147,238 buyers/lessees to determine how likely ...