Customer Retention Study


J.D. Power ranks Mercedes-Benz #1 for customer retention

That's customer retention, not retentive customers, though Mercedes-Benz could be said to enjoy both. J.D. Power and Associates has been indexing customer retention for seven years, and Mercedes-Benz tops the list in 2009. Power measures how many vehicle buyers are replacing an older model from the same brand, and Mercedes-Benz's 67-percent retention rate tops all others, including the usual suspects, Honda and Toyota. What's resonating with customers are resale value and quality. Even used Mercs are spendy, but they all ooze an air of ... Read more →

JD Power: Honda leads industry in customer retention Michael Harley

Honda has taken the top spot away from Toyota in the latest "Customer Retention Study" from J.D. Power and Associates. The global marketing information firm surveyed 147,238 buyers/lessees to ...

J.D. Power ranks Mercedes-Benz #1 for customer retention 10 days ago on Autoblog

That's customer retention, not retentive customers, though Mercedes-Benz could be said to enjoy both. J.D. Power and Associates has been indexing customer retention for seven years, and Mercedes-Benz tops the list in 2009. Power measures how many vehicle buyers are replacing an older model from ...

JD Power: Honda leads industry in customer retention 1 year ago on Autoblog

Honda has taken the top spot away from Toyota in the latest "Customer Retention Study" from J.D. Power and Associates. The global marketing information firm surveyed 147,238 buyers/lessees to determine how likely they were to replace their previously new vehicle with another from the same ...






Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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