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Honda hypes reliablity with Mile Makers

Participation in online communities has exploded into the mainstream. It is a hot trend that large corporations cannot ignore, especially due to the advertising potential contained therein. Rather than just forking over the funds to sponsor enthusiast sites, automakers are also creating communities of their own. Honda is one that hopes to ride the trend wave by offering a place for customers to brag about their Honda's reliability. On the Honda Mile Makers website, visitors can join in by uploading a picture of their vehicle, reporting its ... Read more →

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Autoblog Podcast #154: Gobbling up the News

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