Chevrolet has launched a new ad campaign set to air throughout the 2014 Winter Olympics called #TheNew. Part of a 14-commercial run, the first ad for #TheNew aired during last week's Opening Ceremony, and has drawn attention for a small part of its 60-second run time. The three to four-second cut showed a same-sex marriage celebration, which Forbes believes is the first time Chevy has ever featured a gay family in one of its ads.
With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
Dodge has released several more of its Anchorman 2-themed commercials, starring Will Ferrell as inept newsreader Ron Burgundy. The four spots, one of which is a sequel to a previous commercial, follow roughly the same pattern as previous ads, with Ferrell's Burgundy misunderstanding or generally making a fool of himself. For some of the ads, though, Burgundy is selling more than just Durangos – the red-suited host of San Diego's most watched news broadcast shilling the entire Dodge lineup.
While there's no shortage of zombie commercials and marketing gimmicks floating around these days, Sears has come up with one of the coolest yet. With high production values and plenty of suspense, this 79-second spot looks more like a George Romero flick than an ad for Diehard car batteries.
Honda has released a string of new ads highlighting its refreshed, 2014 Odyssey minivan. While the Japanese brand hasn't started bragging about attaining the first Top Safety Pick+ for minivans, it's all too happy to brag about another first - the world's first van with a built-in vacuum cleaner.
It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
Kia is bringing back its so-called "hotbots," the slightly disturbing female robots that traipse about the uncanny valley while hustling the new Forte and "respecting the tech," for three new, humorous animated spots.
Volkswagen's Super Bowl ad has been causing quite a stir since it was released. The commercial, which features the Beetle Turbo and a white, Minnesota man speaking with a Jamaican accent, has caused many to label the ad as "racist." But two Caribbean cultural groups have come forward to defend VW.
There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda
Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Bankruptcy is often not a clear-the-books-and-start-over process, but a continuation of one's troubles with people still piling on top of a business on its knees. Evan Dando, founder of alt-rock band The Lemonheads, is the latest to throw himself onto the GM scrum.