Commercial


VIDEO: How can you tell if someone drives a Mini?

We really tried to think of what this commercial meant beyond the fact that Mini drivers can get in more parking spaces. Otherwise, it appears that Mini drivers prefer to take the steps, walk on chairs, and send their Jack Russell Terriers on snarky missions. Have a look at the video for yourself after the jump, and let us know what you think. [Source: Mini] ... Read more →

REPORT: Controversial ads expected from Fiat exec heading Chrysler marketing [w/VIDEO] Jonathon Ramsey

Fiat exec Olivier Francois has a big reputation that's based on results. As head of the Lancia brand, he has garnered it more attention than it's had in many years, and the marque sells more cars ...

VIDEO: Chrysler has 300 ways to pitch its sedan for 2010 Chris Shunk

It's not easy to market a vehicle that has been on the market for over five years with changes so imperceptible that we couldn't name them if we tried. Chrysler is in just such a situation with ...

VIDEO: People get all jumpy when it comes to their new BMWs Chris Shunk

Question for BMW owners: Have you ever been so excited about your Bavarian beauty that you went all Tom Wopat and dove into the driver seat without opening the door? We've been in quite a few ...

VIDEO: Four new GM commercials airing this weekend, check 'em out early John Neff

var embed_745 = '' By now we've all seen the commercial for General Motors that features the company's new chairman, Ed Whitacre, introducing its "Satisfaction Guaranteed" 60-day return program. ...

VIDEO: Production Cadillac CTS Coupe breaks through in new 60-second spot 2 months ago on Autoblog

With the tagline "America, we have re-ignition," Cadillac is out to reintroduce itself to buyers. After bursting out of their underground bunker, the spot showcases all of the models in the line – and at least one to come. The ad has begun to hit the airwaves, and it features what appears ...

VIDEO: Saab 9-3X commercial is all about changing perspective(s) 2 months ago on Autoblog

Saab really has been changing perspective lately, from the look of its cars to the people who decide on the look of its cars. That kind of thing will happen when you enter bankruptcy and are sold back into the bosom of your homeland. So this Saab 9-3X commercial is a, yes, quirky, look at the ...

VIDEO: It's Footloose with mimes... it's the 1985 Renault Alliance Convertible! 2 months ago on Autoblog

When it comes to fashion and cars, the Eighties were not one of our better decades. Marketing efforts weren't so great either, and a long forgotten extended commercial for the 1985 Renault Alliance Convertible makes a case that all three elements should have never been combined. The Renault was ...

Lutz lays out his strategy for GM advertising: "Memorable," "clever," "viral" [w/VIDEO] 3 months ago on Autoblog

So we knew that Bob Lutz didn't like the course General Motors commercials were taking – but no one knew what he did like. Now that he's back from vacation in the Caribbean, he's laid out what he has enjoyed: popular YouTube vids like the Chevrolet Corvette ZR1 lapping the 'Ring, the Kate ...

VIDEO: Real stories of the highway patrol? 3 months ago on Autoblog

The scene opens with two highway patrol officers in combat on the side of the road. The skies are dark. An eagle screams. The men fight harder. This is for blood... or at least it looks like it. Follow the jump to see how it ends. [Source: YouTube] ...

Bob Lutz unhappy with new Buick campaign? 3 months ago on Autoblog

Looks like there could be too many cooks in the Buick PR kitchen, and the soup is looking worried. For the new GM to get on its feet, Buick has to find its feet. To do that, Buick has created a number of ad campaigns meant to showcase its new product and bring new, younger buyers to the brand. ...

VIDEO: Mercedes-Benz E-Class commercial features malfunctioning car 4 months ago on Autoblog

The voiceover for Mercedes' "Ignite" commercial for the new E-Class starts with "It is, quite simply, the most advanced automobile we have every created." However, during the start-up sequence before that voiceover, the actual commercial begins with a warning light: when the driver turns the ...

VIDEO: Obligatory Michael Jackson Post - Rare Suzuki Love commercials 4 months ago on Autoblog

Michael Jackson's memorial service is being held today in Los Angeles (apparently sponsored by local Land Rover dealers). For a reminder of who the man was pre-Thriller and where all of this got started, few things could be better than some Suzuki Love scooter commercials that MJ did in way ...

VIDEO: Vintage Saab 95 is a first-class hotel room with aircraft quality 4 months ago on Autoblog

The Sixties really was a happier time – sleeping in the back of your car was such a fine thing to do that automakers even advertised their wares that were capable of accommodating their slumbering owners. This 1961 commercial for the Saab's Ur-Sportcombi 95 – "Your new dream car" ...

It's a Shame: Songwriter Evan Dando reportedly suing GM over music copyright [w/VIDEO] 5 months ago on Autoblog

Bankruptcy is often not a clear-the-books-and-start-over process, but a continuation of one's troubles with people still piling on top of a business on its knees. Evan Dando, founder of alt-rock band The Lemonheads, is the latest to throw himself onto the GM scrum. The songwriter is suing General ...

VIDEO: GM re:invention commercial gets the spoof treatment 5 months ago on Autoblog

We'll start off by saying that this spoof on General Motors' Re:invention commercial is not exactly fair and not exactly accurate... but it is funny. It comes from an Onion-esque type website with a decidedly sharp take on GM's situation, with story headlines like "GM Kicks Dog, Takes Candy ...

VIDEO: Go Daddy teases raciest-yet Danica Patrick ad for Indy 500 5 months ago on Autoblog

Go Daddy commercials are well known for two things: 1) Having little to do with web hosting and domains, and 2) Making use of attractive women in suggestive situations. During the Super Bowl, Go Daddy threw racer Danica Patrick into a shower with a college German instructor. The two girls theme ...

VIDEO: Audi drives R8 straight into the heart of Ferrari country 6 months ago on Autoblog

The residents of Maranello used to the sight of rakish red two-door sheetmetal roaring under the impulse of several hundred horsepower – and they still do. Except when that metal hides a ten-cylinder engine and wears four rings on its hood. In this Audi commercial depicting an R8 V10 on a ...

VIDEO: Mercedes-Benz 2010 E-Class commercial is out there. Really out there. 6 months ago on Autoblog

As if you needed any more proof between European and American cinematic viewing tastes, this one also a reasonable demonstration of the different perceptions of Mercedes in the U.S. versus residents of The Continent. It takes a while for anything to happen, but when it does, depending on where ...

VIDEO: Pagani Zonda R picks up the pieces 7 months ago on Autoblog

Horacio Pagani's cars not only seem to go from strength to strength, they go from "Awesome" to "I didn't know it could be that awesome." The Pagani Zonda R is the latest in "Wow!", a 2,425-pound, 750 horsepower carbon-fiber dagger right into the heart of Italy's exotica establishment. Supercar ...

VIDEO: Behind the scenes of Castrol's "Think With Your Dipstick!" 7 months ago on Autoblog

Castrol's "Think With Your Dipstick" campaign, one of the more memorable commercials we can recall for a motor oil, is currently plying the airwaves. An enigmatic Scotsman ambushes schlubs who proclaim "all synthetic oils are the same," delivering a deadly whip across the legs and exhorting the men ...

VIDEO: UK ad authority restricts "violent" VW ad after logging 1,000+ compliants 7 months ago on Autoblog

Remember this Matrix-inspired VW ad that arrived just before the holidays last year? It seems the exaggerated fight scenes were too much for some viewers on the other side of the Pond. The British Advertising Standards Authority received more than 1,000 complaints about the staged violence, ...

VIDEO: Acura RDX "Wall Art" commercial and how it was made 7 months ago on Autoblog

Perhaps along with the daring it has shown in its styling as of late, Acura has decided to flirt with bold commercial production, albeit arguably with more appealing results. Not content with another dark, slick, lifestyle-rich spot for its RDX turbo, Acura has gone all Honda on us and created ...

VIDEO: Fisker runs commercials in L.A. before Oscars 8 months ago on Autoblog

The Fisker Karma is on its way, and Henrik Fisker wants the world to know about it. The company bought two one-minute spots during the Oscars telecast, and they happened to play just before two of the evening's most hyped celebs did their turns on the crimson shag. You don't learn much about ...

FOLLOWUP: VW's Matrix-style advertisement garners 100+ complaints 10 months ago on Autoblog

So it's not just America that gets up in arms over commercials. Remember the Matrix-styled ad with the Volkswagen Golf designer fighting various versions of himself? It seems a number of British telly viewers think the commercial "is in breach of the broadcast advertising code for featuring ...

VIDEO: New VW Golf commercial goes Matrix 10 months ago on Autoblog

DDB London, the ad firm that gave VW the singing dog commercial – and took home an award for its work – is back in the ring with a spot for the new Golf. Taking a little bit of Matrix, a little bit of Bourne, and even a spin kick move from Transporter 3, a VW designer has to battle ...

BMW uses 2010 Z4 as art car (of sorts) 10 months ago on Autoblog

Normally the models in BMW's art car line -- sixteen and counting -- get their body panels splashed up with designs by the who's who of the art world. BMW has decided to switch up the concept for a commercial for the new Z4; instead of the car being the canvas, the Z4 paints a canvas. Guided by ...

VIDEOS: The Goodwrench Report with Stephen Colbert 1 year ago on Autoblog

Our sides were still hurting from the Bob Lutz interview on the Colbert Report when we read through the GM vice-chairman's thoughts on having appeared alongside the pseudo news anchor, whom he referred to as a "comic genius". We managed to stop laughing long enough to note of Lutz's recollection ...

VIDEO: McLaren makes a Singapore Sling Zing 1 year ago on Autoblog

We know that McLaren has a sense of humor, we simply never know when it's going to reveal itself. Happily for us, the team has decided it's time to laugh again. The Singapore Grand Prix, on September 28, is the first Formula 1 race at night, and team CEO Martin Whitmarsh gives us a little ...

VIDEO: New Citroen C4 actually a dancing robot 1 year ago on Autoblog

We often wonder why French wine, fashion and architecture make total sense to us, yet French commercials often make us go "Um, ok, all right...." Citroen's C4 dancing robot first appeared back in 2004 -- well before Optimus Prime and crew teamed up with film director Michael Bay -- and since ...

VIDEO: MINI creates Bzzz for Clubman with new commercial 1 year ago on Autoblog

MINI has a new commercial for the Clubman that looks like a teaser for a new Tim Burton film -- all it's missing is Johnny Depp. Detailing the arcane goings on at a funeral for a fly, we aren't sure how the commercial is supposed to make humans want to buy the car, but that's why ad guys get paid ...

Sam Hubinette's Lamborghini LP-560 drifting video 1 year ago on Autoblog

When Jaguar's "Gorgeous" campaign TV ads came out a few years back with the XK, some ad critics questioned the none-too-subtle message they contained: older, distinguished gentleman gets to frolic with beautiful young women when he drives this car. Whether or not that's the case -- concerning the ...

VIDEO: Cirque du Soleil commercial interrupted by Audi RS6 1 year ago on Autoblog

From the some-automakers-have-more-money-than-sense department comes a new commercial for the Audi RS6. The minute-long teaser spot features some kind of synchronized gymnastics routine that we guess is supposed to signify a bunch of people working together like a finely tuned machine. We think ...

VIDEO: New Jaguar XF spot 1 year ago on Autoblog

The Jaguar XK may have been the subject of the aptly-named "Gorgeous" campaign, but the four-door XF is set to take its turn in the limelight. Since it's due to hit dealer showrooms on March 1, the first TV commercials are invading both our airwaves and YouTube, as evidenced by the :30 spot after ...

Hyundai back in the game, will air ads during Super Bowl 1 year ago on Autoblog

The Super Bowl is the single biggest advertising day of the year. Somewhere in the mix of all the great ads, a football game gets played, but the next day all we can talk about are the commercials. Back in October, Hyundai went all in purchasing two :30 spots during the big game. Earlier this week, ...

VIDEO: KITT obviates valet parking 1 year ago on Autoblog

Something tells me the commercials for the new Knight Rider are going to be better than the show they're pimping, but we can hold out hope, however slim it may be. This week's new TV spot features lead character Mercury Mike Tracer as he drops off KITT in front of a valet parking stand, rendering ...

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Autoblog Podcast #152: Paukert Enhanced!

Chris Paukert joins the usual crew of Chris, Sam, and Dan, summarily classing up the joint.

 
 

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