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VIDEO: STR8 Weird: Euro cologne TV spot sounds like Mopar, looks like Chevy, but mostly stinks
According to one of the YouTube commenters for the STR8 Challenger cologne commercial embedded after the jump, it was made for Polish television. Which , of course, makes perfect sense, since the whole thing's in English. Regardless, the ad features Captain Generic Macho driving a Chevy Camaro, which gradually transforms into a giant robot tsunami of cologne that deposits him into the arms of Random Desert Babe. Frankly, "STR8 Challenger" sounds a lot more more like a certain Mopar than some quasi pheromone for European dudes. Check out the ... Read more →
Sniff & Shift: Porsche Design completes the package with new scent, driving shoes Noah Joseph
We've all seen people stepping out of exquisite sports cars dressed like total slobs, and the whole image thing just goes up in a cloud of smoke. Porsche Design seems to have made it its mission to ...
Carbon Offset: Toyota sells F1 spare parts Noah Joseph
Here's a little problem to solve: Although budgets are shrinking, it still costs million to run a Formula One team. On the other hand, the teams go through spare parts like a rib joint does napkins. ...
Cologne plant begins pumping out 2009 Ford Fiesta Michael Harley
Click above for high-res gallery of the Fiesta beginning production Ford has finally begun production of the all-new 2009 Ford Fiesta in Cologne, Germany, today. After an investment of 455 million ...
Mustang Blue: The new smell of 'Stang Alex Nunez
A year after the introduction of the original scent, Aramis and Designer Fragrances have unveiled a new Mustang cologne variant. Mustang Blue, according to the manufacturer, is "the definition of ...
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Toyota F1 pins its hopes on new TF108 1 year ago on Autoblog
'Tis the season to unveil new F1 cars, and following Ferrari's unveiling of the new F2008 and McLaren taking the wraps off its MP4/23, Toyota is next having debuted the TF108 at the team's headquarters in Cologne, Germany earlier today. The TF108 departs from last year's TF107 primarily in two ...
Smells like Bull: Lamborghini cologne 2 years ago on Autoblog
var digg_url = 'http://digg.com/offbeat_news/Smells_like_Bull_Lamborghini_cologne'; Who wants to smell like a bull? Everyone, or so the fashionistas are banking on. Tonino Lamborghini and perfume company Coty (which, unfortunately, does not stand for "car of the year") have signed a licensing ...
Do you smell fastback? Estee Lauder announces Mustang cologne 2 years ago on Autoblog
Talk about badge engineering. Aramis and Designer Fragrances, a division of Estee Lauder, has partnered with Ford to "bring the Mustang man to life." How? With a cologne spray, of course. The same fragrance design house that has created for Donna Karan, Missoni, and Coach, has "engineered" a scent ...
Smell like a Bugatti for only five grand 2 years ago on Autoblog
The Bugatti Veyron costs $1,700,000. The Bugatti watch costs $200,000. It stands to reason, then, that the Bugatti perfume should cost nearly $5,000. Some might scoff at the Volkswagen Group's capitalizing on the merchandizing of its super-mega, ultra-premium exotic marque, but while the Ferrari ...
Toyota sends Fuel Cell guru to F1 3 years ago on Autoblog
Toyota is sending Tadashi Yamashina from corporate headquarters in Japan to Cologne, where their F1 team is based. On the surface it looks like a routine, mundane management shuffle, with Toyota sending over an experienced manager to help get things moving with the Formula One team that's been a bit ...
Daytona 500: The Fragrance 3 years ago on Autoblog
Marketing is an amazing thing these days... this is right up there with Tony Stewart's sweaty towel. Elizabeth Arden announced last week in Daytona Beach that the company would make a new fragrance called 'Daytona 500.' The fragrance maker describes the scent as opening "with top notes ...
Autoblog Podcast #157: Mike Levine trucks along with us.
Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too!
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