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Ad firms could lose big in GM/Chrysler merger
GM and Chrysler spent a combined $4.75 billion on marketing last year which funded thousands of jobs, from the CEOs of ad agencies to the guys pasting up billboards on the Interstate. So how would a merger of the two companies affect the advertising industry? Advertising Age asked several players in the biz what they thought of the idea of Chrysler and GM hooking up and most few positive things to say. The consensus was that GM already has too many brands to promote, adding three more wouldn't benefit anyone. The execs said they would expect ... Read more →
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Ad firms could lose big in GM/Chrysler merger 1 year ago on Autoblog
GM and Chrysler spent a combined $4.75 billion on marketing last year which funded thousands of jobs, from the CEOs of ad agencies to the guys pasting up billboards on the Interstate. So how would a merger of the two companies affect the advertising industry? Advertising Age asked several players ...
AdAge: Bargain bin Chrysler a marketing nightmare 2 years ago on Autoblog
Whoever ends up with Chrysler will obviously face a myriad of logistical problems from suppliers to unions. But Advertising Age takes a look at the marketing muddle that will need to be overcome soon after signing the deed. The article points out problems such as competing models like the Chrysler ...
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