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GM dealers will need to bear heavy advertising burden
General Motors has slashed its advertising budget by 20% for 2009, according to Ed Peper, VP at Chevrolet. Still, there are at least two new products that are coming from Chevrolet this year, and both of them will need a big head start if they're going to make headway in this luke-warm market. After all, a botched or mistimed launch is something that could easily bring GM to its knees. For this reason, most of the available resources will be spent on the new 2009 Camaro and the upcoming Equinox, which sees a completely refreshed design for the ... Read more →
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GM dealers will need to bear heavy advertising burden 11 months ago on Autoblog
General Motors has slashed its advertising budget by 20% for 2009, according to Ed Peper, VP at Chevrolet. Still, there are at least two new products that are coming from Chevrolet this year, and both of them will need a big head start if they're going to make headway in this luke-warm market. After ...
Chevy dealers "mad as hell" - target Tundra with ads 2 years ago on Autoblog
According to a recent Brandweek article, Chevy dealers are tired of waiting around for GM to dispute Toyota's Tundra claims, and they're doing something about it with a series of ads attacking Toyota and its pickup. One radio spot written by Mark Frost, general manager of Jim Ellis Chevrolet in ...
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