ChevroletMarketing


Chevy budgets more than $150 million for Malibu ads

Remember a couple of months ago when we were impressed with GM's plan to spend $100 million on the 2008 Chevy Malibu ad campaign? We were wrong. Try more than $150 million, which is pretty close to the $165 million GM now spends on the Silverado campaign. Advertising Age says the campaign, called "The Car You Can't Ignore," will have three phases, with the goal of busting the myth that Detroit autos aren't up to world standards. The first phase has kicked off, with a massive online blitz of Web portal ads (you may have noticed them, well, ... Read more →

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Autoblog Podcast #155: 'Twas the night before LA...

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