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We Are All Bumblebee: Beijing Transformers fans gather to celebrate Revenge of the Fallen

Filed under: China, Etc., Marketing/Advertising, Chevrolet, Toys, Lifestyle


Beijing Bumblebee gathering - click above for high-res image gallery

Less than one week before Transformers 2: Rise of the Fallen goes into wide release in China, fans of the morphing vehicle-turned-robot movie franchise took to the streets of Beijing in full Bumblebee regalia.

What looks to be a well-organized event was put on by website Autohome.com.cn, and it appears that they even managed to get General Motors' Chevrolet division in on the act, with a new Bumblebee-spec Camaro to lead the procession of like-painted fan cars.

We're not sure we'd go with the yellow-and-black stripes treatment on our own rides, but we remain impressed with both the dedication and the sheer variety of cars that have been given the 'Full Bumblebee,' including a couple of new Cruze sedans and a passel of Aveos, a Ford Focus, a Suzuki Swift and an SX4, a Citroen C4 – even a Mark II Volkswagen Golf. Check out the high-res photo gallery after the jump, and be sure to click on the link below for even more shots of the event. Thanks for the tip, Joe!



[Source: Autohome.com.cn via Google Translate]

Chinese-market Chevrolet Cruze transformed into Camaro-aping baby Bumblebee

Filed under: Aftermarket, Sedans/Saloons, China, Etc., Chevrolet, Special/Limited Editions

Chevy Cruze gets the Bumblebee treatment – Click above for a high-res image gallery

The idea behind building a stunning performance car like the new Chevy Camaro is as much about selling the car itself as it is about casting a bright light on the rest of the automaker's range. The muscle car in the window may bring you into the dealership, but you're more likely to walk out with something more practical. Say, a Cruze, for example.

That's what happened with one customer in China, where the price of an imported Camaro is, according to one report at least, the equivalent of a whopping $200,000. Having apparently geeked out like the rest of us at Michael Bay's blockbuster hit Transformers, the customer looks to have fallen in love with Bumblebee like that little punk Shia LeBeouf with Megan Fox (who really should be with a certain blogger whose name starts with an "N" and ends with an "oah"), but...where were we? Oh yeah, the Chinese fan gave his Chevy Cruze the full Bumblebee treatment, which looks to have involved a bit more than just plastering on some racing stripes. Check it out in the gallery below.



[Source: China Car Times I Images: Club.Sohu.com]

Cruze Contol: New Chevy WTCC car takes first pole, double victories in Morocco

Filed under: Motorsports, Sedans/Saloons, Chevrolet


Chevrolet Cruze at WTCC Marrakech – Click above for a high-res image gallery


While a set of races in the World Touring Car Championship might not ordinarily be something we'd cover here at Autoblog – we doubt you'll mind the spoiler – this weekend's rounds in Marrakech, Morocco, held a series of firsts for the international racing series. Not only was this the first time the championship headed into Africa, but the new Chevy Cruze scored its first pole position and followed up by taking first place in both races, with Nicola Larini taking his first race victory in the series.

The former grand prix driver raced for Ligier-Ford, Modena-Lamborghini and Scuderia Ferrari, scoring a career-best second-place finish with the latter at San Marino in 1994 after taking the DTM title in Germany the year before. The veteran Italian racer has been with the Chevy team in the WTCC since 2005, and scored his first race victory in the series in the second round of the double-header in Marrakech after his team-mate Rob Huff turned the first pole position for the new Chevrolet Cruze racer into the car's maiden victory in the first race. Huff's domination from start to finish was only compounded by the fastest laps that the Cruze claimed en route to the checkered flag in both races. The duo faced tough opposition from a field composed primarily of Seat Leon TSFI and BMW 320si touring cars, but the new Chevy, which was unveiled last October before receiving its official livery in December, ultimately prevailed at the new North African track. Details in the press release after the jump, high-res photos in the gallery below.



[Source: Chevrolet and Autosport]

Holden to produce four-cylinder small car

Filed under: Economy, Plants/Manufacturing, Holden, Australia



Holden, known for it's massive sedans and massively appealing V8s, is on the small car bandwagon with its announcement to build a four-cylinder car in Australia to be sold alongside the Commodore. Holden currently has three four-cylinder cars, but they're comprised of rebadged Daewoo's and an Opel, and haven't set the Outback on fire. The new compact car will be based on the Chevrolet Cruze, but with a body designed by Holden, and will offer both four-pot gas and diesel options. Down the line, Holden said it will investigate ethanol-capable engines and start-stop technology for its new Corolla fighter.

Holden has a few reasons to make such a move right now, changing consumer tastes being one of the most important. The Australian government has also pledged $6 billion (AUD) to its local auto industry, which has allowed Holden to carry out its plans with less concern about the bottom line. Holden will spend $200 million (AUD) and the government will provide another $179 million (AUD). The new compact sedan will have to stave off competition from Toyota, as well as the parade of cheap Thai cars that have been flowing into Australia after the two countries concluded a free trade agreement. The new Holden will face-off against the Ford Focus and Toyota Corolla when production begins in 2011.

[Source: Drive.com.au]

Wagoner now driving Volt mule to Congress

Filed under: Hybrids/Alternative, Government/Legal, Plants/Manufacturing, Chevrolet, GM, Earnings/Financials


Click above for our high-res 2011 Chevrolet Volt gallery


General Motors CEO Rick Wagoner will be taking advantage of the media circus surrounding his drive from Detroit to Washington D.C. tomorrow. As it seems every press outlet will be covering the roadtrip adventures of the three Detroit leaders as they travel via wheeled transportation to the capitol to beg for billions (remember, no corporate jets this time), Wagoner has wisely dumped the ho-hum hybrid Chevrolet Malibu in favor of a Chevy Volt mule in a Chevy Cruze body during at least the last few highly-visible miles of his journey. Wagoner will still trek part of the route to Washington in the hybrid Malibu, but just not all the way. To take full advantage of the public display, GM will also bring a show version of the highly-anticipated 2011 Chevy Volt to the capitol and put it on display when Wagoner arrives at the Russell Senate Building around 9:30 AM. If you are in the neighborhood (Delaware Ave. and C Street), Wagoner will be briefly talking to the public before he opens his heart to Congress. Thanks, TKTK.


[Source: Detroit Free Press]

Chevrolet Cruze could spawn hatch and wagon variants

Filed under: Wagons/Estates, Euro, Plants/Manufacturing, Hatchbacks, Chevrolet, GM



The Chevrolet Cruze may be delayed, but that doesn't mean that more variants of the Cobalt/Lacetti replacement aren't on the drawing board. In addition to the standard four-door model that Chevrolet debuted in Paris, a five-door hatch and a wagon will fill the rest of the range.

GM plans to produce the European Cruze in South Korea through its Daewoo operations, along with its plant in St. Petersburg, Russia. The new sedan was designed to meet the needs of a variety of markets, so additional body styles, along with different powertrains, safety specs and ride/handling requirements, will be employed throughout the world. GM announced that the U.S. version would be manufactured at the automaker's Lordstown, Ohio plant and will differ from the variants sold abroad. The Cruze should hit the U.S. market in 2011, but judging by recent reports, we're not holding our breath.

[Source: Automotive News – Sub. Req.]

GM may delay Cruze and Malibu

Filed under: Sedans/Saloons, Chevrolet, GM, Earnings/Financials


Click above for a high-res gallery of the 2010 2011 Chevrolet Cruze

As General Motors burns through $1 billion in cash each month, the automaker's belt-tightening continues unabated, spanning the spectrum from lay-offs to shutting down the escalators at the RenCen. Naturally, its products aren't immune from the cash-strapped hatchet.

First came word that the CTS Coupe and Buick Lacrosse debuts have been delayed, and now BusinessWeek reports that the Cruze's launch has been put off by a year, now set to hit dealers in 2011. Additionally, the next generation Malibu won't be out until 2013 – six months after it was due to arrive.

GM spokesperson Dee Allen wouldn't get into specifics, only saying that new-car programs "are going to shift around a bit."

The General's decision to put off development of certain projects isn't surprising considering the automaker's current predicaments (that's putting it lightly), and it's more a move to limit costs as 2008 draws to a close, saving money for 2009, what will surely be GM's make-or-break year.



[Source: BusinessWeek via eGMCarTech]

GM unveils Chevrolet Cruze WTCC racer

Filed under: Motorsports, Chevrolet


Click above for a high-res gallery of the 2009 Chevrolet Cruze WTCC

For the past few years General Motors has been competing in the World Touring Car Championship (WTCC) with a car based on the Daewoo-built Chevrolet Lacetti. Top Gear fans will of course recognize the Lacetti as the current Reasonably Priced Car for Stars to demonstrate their track abilities. As the road-going version of the Lacetti grows long in the tooth, the General will be supplanting the budget people mover with the new Chevrolet Cruze. And that means in 2009, GM will replace the Lacetti with a new, Cruze-based WTCC challenger. The WTCC Cruze is already being tested in preparation for its debut in Brazil next spring. Cars running in the WTCC are based on compact and midsized cars with 2.0-liter four-cylinder engines. Touring car racing has been popular in other parts of the world, but has never caught on in the U.S. in spite of being more closely related to stock cars than the ones that run around in circles under the banner of NASCAR.


[Source: General Motors]

Paris 2008: Chevrolet Cruze meets an eager Europe

Filed under: Economy, Sedans/Saloons, Paris Motor Show, Chevrolet, GM


Click above for high-res gallery of the Chevy Cruze LT

The Chevrolet Cruze is three kinds of car: small, American and important. And with the state of General Motors, it isn't even the individual words that mean the most: it's whether The General can combine them into a reliable, fuel efficient and cost effective package. True, we don't get to drive these things while they're parked under the lights, but to have a seat in the Cruze is to imagine a GM that begs the question, "Where was all this before the meltdown?" The studio imagery we've seen so far translates nicely into real life, and the center console looks and feels substantial – in fact, it looks like it could be foreign – even if the silver mesh treatment in the show car was a bit much. The car has a compact yet full-bodied stance, and will probably look even better on the road in a color other than scarlet, and not under klieg lights. Spring of '09 will welcome this first Cruze variant to Europe, after which other regions will get it, as well as a probable hatchback and wagon. It will be powered by a 1.4-liter turbo four-cylinder that charts up to 140 hp and is said to return 40 mpg. Have a look at the high-res gallery of live shots below to get a better idea of what to expect when the Cruze goes on sale here in a couple years.


Paris 2008: Chevy Cruze unveiled on eve of show, interior revealed

Filed under: Sedans/Saloons, Paris Motor Show, Chevrolet


Click above for high-res gallery of the 2010 Chevy Cruze

We've gotten a pretty good look at the 2010 Chevy Cruze already, but the model that had been making rounds in the U.S. was nothing more than a styling buck with no guts inside. Today, just a few hours ahead of the Paris Motor Show, General Motors has revealed the rest of the Cruze, including its interior, and we like what we see. The exterior looks crisp and shows off Chevy's latest design language, especially with the Malibu-esque face and sharp headlights. Everyone agrees that it's a step-up styling-wise from its Cobalt forebear. It's the interior that really shines, though. What appears to be a tweed-like fabric covers sweeping colored panels from the dash to the doors. Two large gauges, two smaller ones and a digital readout places the most important information front-and-center while a cluster of buttons sits just below a centrally-located LCD screen. Meanwhile, the center stack appears to be a fresh design, though any judgment on its ergonomics will have to wait.

We won't be getting the Cruze in the States until April 2010 as a 2011 model. When that finally happens, the Cruze will be powered by a 140-horsepower 1.4-liter turbocharged four-cylinder, which will somehow manage to achieve above 40 mpg on the highway. If you want it now, perhaps you should stop buying so many Cobalts. In Europe, sales will begin in March of 2009 with a range of gas and diesel powerplants.


[Source: GM]

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