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Some loyalties run deep in Detroit, take Chevrolet's relationship with its advertising agency. Campbell-Ewald has been urging people to buy bowties since 1922, when a single magazine ad contained more words than a BMW press release. Chevrolet's account is huge, and the automaker is not looking to make a clean break from its long-time agency, the layer-cake of ongoing efforts is far too tall for that. What's most likely to happen is that Chevrolet will accept outside pitches from hungry, creative operations.

The acceptance of outside solicitation will help keep C-E on its toes, as well. Names of well known agencies have been tossed about as supplemental providers, but with so many other auto brands reviewing their contracts with their respective agencies, including Cadillac, some of the best companies might have a problem pitching yet another player at this point. Since these tertiary players aren't expected to take on full agency roles, it bodes well for small shops worldwide. Time to head to your basement and get storyboarding; it could be you doing the next viral campaign for the Malibu. Just don't create fake stalkers or anything.

[Source: Business Week]

Chevrolet follows Cadillac into the advertising agency review breach originally appeared on Autoblog on Thu, 22 Oct 2009 13:58:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>ad agencyAdAgencyadvertisingadvertising agencyadvertising contractAdvertisingAgencyAdvertisingContractcampbell ewaldCampbellEwaldchevroletchevrolet ad agencchevrolet adschevrolet advertisingchevrolet advertising contractchevrolet contractChevroletAdAgencChevroletAdsChevroletAdvertisingChevroletAdvertisingContractChevroletContractchevy adsaChevyAdsagm adsgm advertisingGmAdsGmAdvertisingThu, 22 Oct 2009 13:58:00 EST<![CDATA[GM dealers will need to bear heavy advertising burden]]>http://www.autoblog.com/2009/01/16/gm-dealers-will-need-to-bear-heavy-advertising-burden/http://www.autoblog.com/2009/01/16/gm-dealers-will-need-to-bear-heavy-advertising-burden/http://www.autoblog.com/2009/01/16/gm-dealers-will-need-to-bear-heavy-advertising-burden/#commentsFiled under: , ,

General Motors has slashed its advertising budget by 20% for 2009, according to Ed Peper, VP at Chevrolet. Still, there are at least two new products that are coming from Chevrolet this year, and both of them will need a big head start if they're going to make headway in this luke-warm market. After all, a botched or mistimed launch is something that could easily bring GM to its knees. For this reason, most of the available resources will be spent on the new 2009 Camaro and the upcoming Equinox, which sees a completely refreshed design for the new year.

What of Chevy's other models? GM can't really afford successful products like the Malibu to fall out of the public eye. So Peper says the automaker will rely heavily on its local dealerships to continue an advertising blitz on the mid-size sedan along with the rest of the Bow Tie's product line.

[Source: Automotive News - Sub. Req.]

GM dealers will need to bear heavy advertising burden originally appeared on Autoblog on Fri, 16 Jan 2009 07:29:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>chevrolet advertisingChevroletAdvertisingchevy advertisingChevyAdvertisinggm advertisingGmAdvertisingFri, 16 Jan 2009 07:29:00 EST<![CDATA[Chevy dealers "mad as hell" - target Tundra with ads]]>http://www.autoblog.com/2007/04/05/chevy-dealers-mad-as-hell-target-tundra-with-ads/http://www.autoblog.com/2007/04/05/chevy-dealers-mad-as-hell-target-tundra-with-ads/http://www.autoblog.com/2007/04/05/chevy-dealers-mad-as-hell-target-tundra-with-ads/#commentsFiled under: , , ,


According to a recent Brandweek article, Chevy dealers are tired of waiting around for GM to dispute Toyota's Tundra claims, and they're doing something about it with a series of ads attacking Toyota and its pickup.

One radio spot written by Mark Frost, general manager of Jim Ellis Chevrolet in Atlanta, claims Toyota recalled more vehicles in 2007 than it sold. "Folks, the reality is Chevrolet is better for you, your pocketbook and America," the ad says. Frost is well-known in the area for displaying a Toyota Camry in front of his dealership. Oh yeah, it's crushed beneath a Chevy Silverado. A Toyota representative called the recall claims "ridiculous."

The Chevrolet dealer network is also circulating an e-mail attempting to discredit one Tundra ad claiming the truck is pulling 10,000 pounds up a steep grade. The e-mail claims the Tundra did not, in fact, pull a trailer loaded with 10,000 pounds of brick, but instead hauled a 5,000 pound trailer and itself (another 5,000 pounds) to equal the claimed 10,000. Busted! But wait. The ad's producer says it can document and prove the trailer was actually loaded with 10,000 pounds. Snap!

It's really a shame to see Chevrolet dealers stoop to this level. Seriously, what do they fear? In February, Toyota only sold 10,000 Tundras to Chevy's 59,000. We say the best way to sell vehicles is to present the facts (facts, not propaganda) to the customer. With enough truthful information, buyers should be able to at least choose the best vehicle for their needs, if not the best vehicle period.

[Source: Brandweek]

Chevy dealers "mad as hell" - target Tundra with ads originally appeared on Autoblog on Thu, 05 Apr 2007 13:02:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Chevrolet advertisingchevrolet toyotaChevroletAdvertisingChevrolete advertisingChevroletToyotaChevy advertisingChevyAdvertisingjim ellisJimEllissilverado adssilverado vs tundraSilveradoAdsSilveradoVsTundratoyota adstoyota advertisingToyotaAdsToyotaAdvertisingtundra adstundra dsTundraAdsTundraDsThu, 05 Apr 2007 13:02:00 EST