ChevroletAdvertising


Chevrolet follows Cadillac into the advertising agency review breach

Some loyalties run deep in Detroit, take Chevrolet's relationship with its advertising agency. Campbell-Ewald has been urging people to buy bowties since 1922, when a single magazine ad contained more words than a BMW press release. Chevrolet's account is huge, and the automaker is not looking to make a clean break from its long-time agency, the layer-cake of ongoing efforts is far too tall for that. What's most likely to happen is that Chevrolet will accept outside pitches from hungry, creative operations. The acceptance of outside ... Read more →

GM dealers will need to bear heavy advertising burden Jeremy Korzeniewski

General Motors has slashed its advertising budget by 20% for 2009, according to Ed Peper, VP at Chevrolet. Still, there are at least two new products that are coming from Chevrolet this year, and both ...

Chevy dealers "mad as hell" - target Tundra with ads Chris Tutor

According to a recent Brandweek article, Chevy dealers are tired of waiting around for GM to dispute Toyota's Tundra claims, and they're doing something about it with a series of ads attacking ...

Chevrolet follows Cadillac into the advertising agency review breach 1 month ago on Autoblog

Some loyalties run deep in Detroit, take Chevrolet's relationship with its advertising agency. Campbell-Ewald has been urging people to buy bowties since 1922, when a single magazine ad contained more words than a BMW press release. Chevrolet's account is huge, and the automaker is not looking ...

GM dealers will need to bear heavy advertising burden 10 months ago on Autoblog

General Motors has slashed its advertising budget by 20% for 2009, according to Ed Peper, VP at Chevrolet. Still, there are at least two new products that are coming from Chevrolet this year, and both of them will need a big head start if they're going to make headway in this luke-warm market. After ...

Chevy dealers "mad as hell" - target Tundra with ads 2 years ago on Autoblog

According to a recent Brandweek article, Chevy dealers are tired of waiting around for GM to dispute Toyota's Tundra claims, and they're doing something about it with a series of ads attacking Toyota and its pickup. One radio spot written by Mark Frost, general manager of Jim Ellis Chevrolet in ...






Autoblog Podcast #154: Gobbling up the News

Chris, Sam, and Dan kick out a podcast just in time for the long holiday drive.

 
 

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