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GM: Chevy Volt Dance a major marketing gaffe? Sure. Let's move on.
It's no secret that General Motors' Chevrolet Volt song and dance (ignoring the obvious jokes here...) have brought the automaker's marketing department some much-deserved flack. In case you've been living under a rock for the past few days, we'll recap: GM commissioned a song to explain some of the finer points of how the Volt's high-tech powertrain functions and later decided to add a dance routine to the jingle and let it loose on an unsuspecting public at the LA Auto Show. According to Green Car Reports, the song was initially written ... Read more →
Detroit Preview: Next-generation Chevrolet Aveo RS to appear at Cobo Sam Abuelsamid
On Wednesday night, Chevrolet held a media preview in Motown to discuss and show off some of what will be coming up at the Detroit Auto Show next month. Unfortunately, we were not allowed take any ...
VIDEO: GM commissions Chevrolet Volt dance to go with song. Yes, really. Jeremy Korzeniewski
"E for electricity, V for Chevy Volt and me..." Catchy little diddly, sure. But we were mostly willing to let the Chevrolet Volt song make the deep, dark trek into obscurity with nary another ...
REPORT: Chevrolet Malibu to join Volt in Detroit-Hamtramck plant Sam Abuelsamid
It's long been presumed that the Chevrolet Volt (and its Opel/Vauxhall Ampera twin) would not be the only car rolling out of General Motors' Detroit-Hamtramck assembly plant after late 2010. After ...
Chevy Volt: The Song Jonathon Ramsey
The Kraft company recently held a competition inviting the public to name its new Vegemite cream cheese spinoff. The name that won, and made it to shelves, was "iSnack 2.0." Really. It took one ...
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GM investing $336 million in Detroit plant to build Chevrolet Volt 14 days ago on Autoblog
Production of the 2011 Chevrolet Volt marks an important transition for General Motors. It's the first plug-in electric drive vehicle that the automaker is building for sale to anyone that wants one. No more of the limited lease-only deals that were done with the EV1 a decade ago. To demonstrate ...
GM confirms Chevrolet Volt to be introduced in California before nationwide rollout 19 days ago on Autoblog
If environmentally-friendly transportation is your thing, there's no place like California. Not only is the state home base to Tesla – the first company to genuinely demonstrate that hugging a tree and hugging the road needn't be mutually exclusive – it was also chosen by General ...
"Viridian Joule" picked as winner of Chevy Volt Paint Color Contest 20 days ago on Autoblog
The votes have been cast, the tallies tallied and the winner determined: Viridian Joule will be the official name of the silvery-green hue as seen on a slew of Chevrolet Volt marketing material for what seems like the last decade or so. So, um, what does Viridian Joule mean? We'll let the winner ...
REPORT: Initial Chevy Volt launch will be in select U.S. markets only 20 days ago on Autoblog
Undoubtedly, the 2011 Volt is one of the most hotly anticipated new model launches in Chevrolet's long and storied history, and it will likely be seen as a halo model of sorts for General Motors as a whole. As we experienced first hand when we slid behind the wheel of a preproduction Volt the ...
Quick Spin: 2011 Chevrolet Volt charges toward production 21 days ago on Autoblog
Three years ago this December we first walked into a Manhattan conference room for a background briefing on a new concept being developed by General Motors for the upcoming Detroit Auto Show. Earlier that year, the release of a documentary called Who Killed the Electric Car made the then largest ...
Cars & Coffee: Chevy shocks the crowd, brings Volt 23 days ago on Autoblog
General Motors shocked the crowd at Cars & Coffee this weekend by bringing out the 2011 Chevy Volt. Representatives on hand said this is the same car that will be on display at the LA Auto Show next week. They added that this is a pre-production model with a lot of development miles on it. ...
VIDEO: Chevrolet Volt tests driver-controlled audio warning system with the blind 26 days ago on Autoblog
As the popularity of hybrids has grown over the last few years, advocates for the blind have been raising a red flag about noise, or -- more to the point -- the lack of it. Because electric-drive vehicles emit much lower levels of sound on the street, blind pedestrians who've relied on the noise ...
Chevy Volt color contest finalists include EV-ergreen, environMINT and Viridian Joule [w/VIDEO] 1 month ago on Autoblog
As of this morning, Chevrolet is moving into the final stage of its Volt color naming contest. The company has picked three finalists from among the names submitted by 13,000 people over the last two weeks. Starting this morning, you can cast your vote for which of the finalists will win the ...
Caveat Emptor: Columbus, Ohio dealer taking deposits on Volt 1 month ago on Autoblog
Fans of the Chevrolet Volt have been waiting patiently nearly three years now for the first extended-range electric vehicle to debut. One Columbus, Ohio area Chevrolet dealer is looking to take advantage of this eagerness by posting an auction on eBay Motors for its allocation of Volts. Jack ...
Lutz: High-performance Chevy Volt SS a "possibility" 1 month ago on Autoblog
Electric cars are for those who would rather drive slow, boring commuters that don't consume fossil fuels and therefore don't spew pollutants from their tailpipes. Gas-powered cars – and especially those wearing time-honored badges like SS, R/T or GT – are for those who prefer ...
GM invites Volt fans to name first color and win a test drive! 2 months ago on Autoblog
Take a close look at the Chevy Volt in the photo above. We've seen it a number of times already but we've never said anything about the color. While it's predominantly silver, it does have a green (or more specifically emerald) tint in it. According to General Motors spokesman David Darovitz, ...
Catching up with Chevrolet's 1,200-mile pre-production Volt fleet drive 2 months ago on Autoblog
Yesterday, we had an opportunity to chat with Chevrolet Volt chief engineer Andrew Farah as he rode through the hills of West Virginia during a development drive. On Tuesday, a fleet of eight pre-production (a.k.a. IVER) Volts set out from the company's Milford Proving Ground in Michigan on ...
GM investing $230M in Flint area facilities to support Chevrolet Cruze, Volt 2 months ago on Autoblog
General Motors announced today that it will spend $230 million on four facilities in the Flint, Michigan area that will support the production of the new Chevy Cruze compact and the Volt extended-range EV. The biggest chunk of the money ($202 million) is being spent on the Flint South Engine ...
REPORT: Chevrolet to take larger role at GM, account for 70% of total volume 2 months ago on Autoblog
Forget about more cowbell, for GM it's all about more Chevy -- at least, that's the situation for Chevrolet's new VP Brent Dewar. So far this year the Bowtie has posted more than 60% of GM's North American volume, but Dewar wants that to get to 70%. "As Pontiac goes away, Saturn goes away," ...
REPORT: GM sees more demand than supply with the Chevy Volt in the beginning 2 months ago on Autoblog
General Motors has already said the Chevrolet Volt will be in short supply at launch. But that isn't stopping Bob Lutz from going out and talking about how popular the hybrid already is -- even though it hasn't gone on sale. Lutz told Automotive News that the promotional efforts GM has laid on ...
REPORT: Bob Kruse, GM's top electric car exec and Chevy Volt pointman, steps down 2 months ago on Autoblog
Just a few months before the Chevrolet Volt is finally set to debut in production trim, one of the guys who spearheaded the whole project has reportedly left his post at General Motors. Bob Kruse (at right), who also helped plan the whole long-term strategy for GM's electric vehicle program, has ...
REPORT: Chevy Volt will start at $32,000 after tax credit? 3 months ago on Autoblog
While we know a good bit of information about GM's upcoming range-extended electric automobile, one major question lurks high above the rest: how much with the Chevy Volt cost? Well, that's a tough nut to crack. There will be a sticker price plastered on the car's window when it finally goes on ...
Audi U.S. president Johan de Nysschen addresses Chevrolet Volt is for idiots firestorm via Facebook 3 months ago on Autoblog
Audi of America president Johan de Nysschen has issued a public response to the firestorm he created yesterday when he reportedly told a member of the media that the Chevrolet Volt is "a car for idiots." Anyone who has met de Nysschen in person knows he is not one to mince words. He (and Audi) has ...
Autoblog Podcast #140 4 months ago on Autoblog
Episode #140 of the Autoblog Podcast is going to just squeak under the wire for the weekend. It's late, and we're going to blame the new guy. Jonny Lieberman joined Chris and Dan for a few moments between bouts of Skype-drop-itis, and the trio started off blithely to discuss the Autoblog ...
Quick Ride: Chevrolet Volt IVER prototype (w/VIDEO) 4 months ago on Autoblog
While visiting General Motors' product technology showcase this week, we had the opportunity to take a tour through the pre-production operations area where the integration vehicle engineering release prototypes (IVER) Volts are coming together, and then later we went for a ride in one with ...
Officially Official: GM lithium ion battery plant goes to Brownstown Twp, MI 4 months ago on Autoblog
As was speculated several weeks ago, General Motors announced this morning that it will build a factory to manufacture lithium ion battery packs in Brownstown Township south of Detroit. The plant will produce the packs for the Chevrolet Volt and other upcoming vehicles using the Voltec ...
Production Chevy Orlando spotted in promo vid? [w/VIDEO] 4 months ago on Autoblog
We're not entirely certain, but it sure looks like it. General Motors recently released a YouTube vid explaining what makes a Chevrolet a Chevrolet that shows a series a of sweeping shots that catches bowtie specials like the Corvette Grand Sport and the 2010 Camaro. At around 1:05, the camera ...
GM shows off 120V and 240V chargers for 2011 Chevy Volt 4 months ago on Autoblog
As part of the massive media blitz being rolled out today by General Motors in preparation for the new 230-mpg Chevy Volt and some B20 biodiesel trucks (more on these later), we finally got to see the two chargers that will come with the Volt when it becomes available in November 2010. With ...
Nissan pokes fun at Volt, claims 367 mpg equivalent for Leaf EV 4 months ago on Autoblog
Not content to let General Motors grab all the shiny happy tree-huggy headlines today with its 230 mpg claim for the Chevy Volt in city operation, the gang manning the NissanEVs Twitter account needled GM's range-extended EV messiah, tweeting: Nissan Leaf = 367 mpg, no tailpipe, and no gas ...
How did GM arrive at 230 mpg for the 2011 Chevrolet Volt? 4 months ago on Autoblog
Neither General Motors nor the EPA are making declarative statements about how, exactly, the 2011 Chevy Volt will achieve it's much-touted 230 mpg rating that was announced today. GM's most clear statement (available in full after the break) says that some consumers "may be able to be in pure ...
GM announces... 2011 Chevrolet Volt will get 230 mpg city! 4 months ago on Autoblog
var digg_url = 'http://digg.com/autos/GM_Announces_2011_Chevrolet_Volt_Will_Get_230_MPG_City'; In case you missed it this morning, General Motors CEO Fritz Henderson made some big news just one month after the "new" GM emerged from bankruptcy protection. First of all, Henderson announced that ...
VIDEO: Before you weld a Chevrolet Volt, you have to stamp out the bodies 4 months ago on Autoblog
The other day, we pointed you toward a video produced by General Motors that is part of a series on the building of the pre-production Chevy Volt prototypes. That video showed the model's IVER (Integration Vehicle Engineering Release) bodies being assembled, welded and painted in the body shop ...
VIDEO: See how prototype Chevy Volt bodies are built 4 months ago on Autoblog
Right now the crew at General Motors' pre-production operations center at the Warren Technical Center is in the midst of building 75 Chevy Volt IVER prototypes. IVERs, or integration vehicle engineering release prototypes, are the last stage of prototypes prior to pilot builds. For these IVER ...
GM: No Chevy Volt pricing until mid to late 2010, could sell first cars on eBay 5 months ago on Autoblog
During a live webchat the other day, Jon Lauckner, General Motors VP for Global Program Management, said that pricing for the Chevrolet Volt would not be finalized until mid to late 2010. Although cars are generally developed to a target price point, Lauckner responded to a pricing query ...
GM launches online Chevy Volt info hub, shows off prototype build process [w/VIDEO] 5 months ago on Autoblog
Facebook just wasn't enough, apparently. General Motors has unveiled a new social media site dedicated to the Chevrolet Volt. Called VoltAge, the site brings together all sorts of Volt-friendly, GM-approved social media aspects onto one page. You've got your reader forum, your GM blog posts and ...
Tuning Chevrolet's Volt, GM engineer says: "We've got the feel of a sports car" 5 months ago on Autoblog
We don't have to tell you how important the Chevrolet Volt is to General Motors. Even if the model isn't likely to turn a profit for many years, the plug-in electric car's success or failure is likely to be seen as a crucial indicator of GM's post-bankruptcy prospects in the eyes of many. This ...
Autoblog Podcast #157: Mike Levine trucks along with us.
Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too!
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