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Bringing Bling to GM Through Pop Culture

Click the above image for more shots from the GM Style Event How many people associate the Chevy Monte Carlo with cool? How about the Buick Rendezvous? GM's doing everything it can to overhaul its lineup with more competitive products like the Saturn Aura and the Chevy Silverado. The battle to change perception that GM's marketers are waging may be a more daunting task then the design and engineering renaissance that the General is in the middle of. Stars like Gwen Stefani and rapper 50 Cent are being used to show that GM has found its "inner ... Read more →

Anna Kournikova, Carmen Electra, Lindsay Lohan glitz up GM Ten Joel Arellano

This week, General Motors hosted its GM Ten, which celebrates GM’s vehicles and concepts by pairing them with the fashion and entertainment world. Twenty-two of GM’s hottest vehicles were ...

Bringing Bling to GM Through Pop Culture 2 years ago on Autoblog

Click the above image for more shots from the GM Style Event How many people associate the Chevy Monte Carlo with cool? How about the Buick Rendezvous? GM's doing everything it can to overhaul its lineup with more competitive products like the Saturn Aura and the Chevy Silverado. The battle to ...

Anna Kournikova, Carmen Electra, Lindsay Lohan glitz up GM Ten 3 years ago on Autoblog

This week, General Motors hosted its GM Ten, which celebrates GM’s vehicles and concepts by pairing them with the fashion and entertainment world. Twenty-two of GM’s hottest vehicles were on display, many paired with celebrities. Some of the vehicles and their partners included: ...






Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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