CarDealerAdvertising


New Mexico Honda dealer scratches bungled sweepstakes

We've all gotten those scratch-off direct-mailings from car dealers that, when the silver is removed, reveals that you've won an amazing prize. Excitement ensues, until you run next door to tell your neighbor only to discover he, too, had "won." The small print usually brings you back to reality with words like "off the price of a new car" or "as long as your name begins with X and you can prove birth on another planet." But in a recent direct mail piece from Roswell Honda in New Mexico, everyone was a winner, alien genetics or not. The ... Read more →

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Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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