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13VIDEO: The future of car configurators, brought to you on Microsoft Surface

The Neue Digital / Razorfish car configurator – Click above to watch video

17Aston Martin building website worthy of its cars

Aston is working with its agency, Splendid, to create the DBS of car configurators, and by the looks of it, the site must have cost a lot more to build than a DBS does. Splendid started off by creating a 3D render of the car that actually looks photorealistic and not like a virtual representation that gets lost somewhere in the uncanny valley. When you change the color -- to any of 2.5 billion combinations, according to the DBS designer -- you aren't simply tinting a model of a car, you're looki

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