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REPORT: Saab, USA snag 500,000 players with Burn Notice online game

GM has been heavy in the entertainment sponsorship game, with a variety of scripted programs, award shows, and movies at some point being tied to GM product. Bumblebee has undoubtedly paid dividends for the new Camaro, and now the spy drama "Burn Notice," on USA Network, has done something of the same for Saab. An online game called "Covert Ops" was created that mirrored the show's plot line, featuring the main character, Michael Westen, driving around Miami in a Saab 9-3 droptop. Over the course of eight weeks, the game got more and more ... Read more →

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Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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