The exact amount of oil that is still spewing into the Gulf of Mexico from BP's broken tap is a number under some dispute, but the mess could be increasing at a rate of a million gallons a day. Or, as the WaPo put it, "roughly one Valdez spill every week." So, how much gasoline has been wasted by all that oil escaping into the ocean? One way to measure it is the way Green Car Reports did: by asking how many Toyota Prius hybrids would you need to sell to offset the loss? Their answer: almost a m
When a major public relations calamity strikes a large corporation. the situation can be addressed in multiple ways. The best approach is surely to address the problem quickly and effectively and rely on the public to recognize that you've done the right thing. Such a tactic worked remarkably well for Johnson & Johnson following the Tylenol poisoning incident in 1982. The other major approach is to obfuscate, spin and ultimately re-brand.
The oil spill in the Gulf of Mexico is going from bad to worse. It seems only a week ago that we were told the mess wasn't all that bad, but now that oil is leaking out at a rate about five time faster than expected – up to 5,000 barrels of oil a day from three different leaks about a mile underwater – a lot of government officials like Louisiana Gov. Bobby Jindal and President Barack Obama are pushing for big help, fast. Jindal declared a state of emergency and the feds have sent a
British Petroleum (now known as simply BP) has found a way to dodge around a Great Lakes anti-pollution law. The law, written in 1970, set a limit on the amount of waste sludge and ammonia that could be dumped into Lake Michigan, as the level of pollution in the lake was getting way out of hand. A clause in the law stated that if a company was dumping at an amount under the limit, they could not increase their pollution, even if it was still under the primary limit.
BP recently announced the launch of a carbon offset program available to UK motorists called targetneutral. On the website, a driver can estimate his/her CO2 emissions and the cash value associated with its neutralization. Most people will find that the cost of offsetting their carbon emissions will be around £20 (about $38) per year.