Brand Perception

Consumer Reports has just released its latest brand perception study, and for the first time, Ford seems to be giving Toyota a run for its money. According to CR, the two brands are nearly tied up, though Ford has edged ahead in categories like safety, quality and value. The Blue Oval has been ...

Those of you who are still following our ongoing coverage of the Toyota recall saga already know that the Japanese automaker has taken a direct blow to the chin when it comes to consumer perception. But just how low has Toyota sunk? Naturally, that depends on who you ask and on how much weight ...

After one of the worst years ever for the auto industry, which automakers do you think came out of 2009 with an unsullied reputation? Consumer Reports just published its 2010 Car Brand Perception Survey and the results are a ...