REPORT: Once again, the Nissan Cube proves that it's hip (for older folks) to be square

Jeremy Korzeniewski — Thu, 24 Sep 2009 09:57:00 EST

Filed under: Marketing/Advertising, Crossover, Hatchback, Honda, Kia, Nissan, Scion

2009 Nissan Cube Krom - Click above for high-res image gallery

Apparently, those with graying temples are attracted to cars that automakers had originally intended for younger audiences. This trend was most recently noticed with Honda Element and Scion xB, which featured heavily youth-slanted marketing schemes but were often purchased by those with a bit more experience under their belts.

By now, it's clear that trend is here to stay. According to USA Today, each automaker that offers a box-it-came-in mobile here in the United States - a list that includes the Honda Element, Kia Soul, Nissan Cube and Scion xB - reports that the average buyer is over the age of 40 and brings home over $60,000 per year.

Not surprisingly, it's not just the looks of these cars that attracts older buyers. Experts from AutoPacific and Edmunds suggest that the practical nature of such a design and its low price are key components of the genre's success. Just as long as somebody is buying them, we're pretty confident the boxy-but-cheap segment is here to stay.

Gallery: 2009 Nissan Cube Krom

[Source: USA Today]

REPORT: Once again, the Nissan Cube proves that it's hip (for older folks) to be square originally appeared on Autoblog on Thu, 24 Sep 2009 09:57:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

New York Auto Show: Honda rocks the box with Element SC prototype

Chris Paukert — Thu, 13 Apr 2006 11:22:00 EST

Filed under: Concept Cars, New York Auto Show, Trends, Crossover, Honda

Finally answering the cult of Element enthusiasts (hey, we know a few), Honda is set to rock its Box with a production version of SC prototype unveiled here in New York.

Lowered three-inches on a sport suspension and seen here on 21" wheels and tires (245/35R21), the 2007 Element SC prototype sports a full body kit, painted exterior paneling and trim, and most obviously, a reworked nose with blacked-out grille and projector-beam headlamps.

The Element SC's interior has received a light revamp as well, netting a reworked center console, full interior carpeting (in place of the current Element's washable flooring), 'copper hue instrument panel' with LED backlighting and piano black trim.

Also indicative of the direction Honda is taking with its Element, the concept's 2.4-liter i-VTEC engine gets a ten pony bump to 166 horsepower, courtesy less-restrictive intake and exhaust systems, as well as high-lift cams. The throttle will henceforth be drive-by-wire, and the automatic sprouts a fifth gear.

In the safety arena, the Element gets a new seat belt design that eases entry and exit to the rear seat-- a common complaint among H-Box afficianados. This, along with a side curtain airbags, stability control, and anti-lock supervision.

A production version of the urbanized Element is set for this fall.

(full press release and tons of photos after the jump!)

[Source: Honda]

Continue reading New York Auto Show: Honda rocks the box with Element SC prototype

New York Auto Show: Honda rocks the box with Element SC prototype originally appeared on Autoblog on Thu, 13 Apr 2006 11:22:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments