Bold Moves


Tagline shuffle: "Bold Moves" out, "Ford. Drive One" in

Back in the mid eighties, we think Ford could have had a winner with the corporate slogan "Bold Moves", with vehicles like the original Taurus (and our editor's personal fave, the SHO) boldly going where no vehicle had gone before. These days, with uninspiring designs like the current Taurus, "Bold Moves" just doesn't seem to fit. So, out with the old and in with the new: "Ford. Drive One." We think that the new tagline is much more in line with the Blue Oval's current position, as they make pretty good cars which do well when compared directly ... Read more →

When it rains, it pours: Ford's forward momentum slighted Chris Shunk

Right now the thing Ford needs more than anything else is competitive product. They're doing everything they can to get those products to market, but it takes time. They can't tell us what the product ...

Ford, Lincoln and Mercury will be redesigned by 2010 Dan Roth

In the interest of not going belly-up, Ford will be hard at work over the next three years to remake their entire Ford, Lincoln and Mercury fleet. We've got high hopes that the Bold Moves will start ...

End Scene: Final episode of Ford Bold Moves documentary John Neff

Episode 30 of the Ford Bold Moves documentary has just been released. It's the final episode in this long series of short videos that has chronicled Ford and its journey down the Way Forward path ...

Ford Bold Moves - Episode 27: "Fix Or Repair Daily" finally addressed John Neff

None of you probably noticed the we skipped reporting on the release of Ford Bold Moves - Episodes 26. Yeah, we watched it, but its subject matter didn't even register on our Interesting Meter, so we ...

Ford expands $1,000 cash back to 12 more models 2 years ago on Autoblog

In the month of November, Ford outpaced all other automakers in incentive dollars per vehicle; unfortunately, truck loads of cash incentives did not boost sales. Ford led the way over all manufacturers with $4,231 per vehicle in incentives, followed by Chrysler at $3,735 and GM at $3,011. ...

Ford Bold Moves - Episode 25: A little bit of Rouge 2 years ago on Autoblog

Ford's Rouge plant is an icon in automotive manufacturing, having at one time built the Model A, military warcraft after WWI and during WWII, 40 years of the Mustang and currently the F-150. It's over 100 years old, but you wouldn't know it while on a tour of the facility. Ford has revamped Rouge ...

Shelby GT police chase commercial 2 years ago on Autoblog

One thing that seems to be working at Ford is the advertising group's creativity. There have been some pretty clever ideas coming from those studios, and if you follow this link to the Shelby Autos website, you'll see the fruits of their labor once again. As a follow up to the Mustang GT burnout ...

Ford Bold Moves - Episode 24: Ford hearts alt fuels 2 years ago on Autoblog

Bam, just when you think you're safe, another episode of the Ford Bold Moves documentary hits the web waves. Episode 24, titled Driving the Future, is all about Ford's focus on alternative fuels, including clean diesel technology and hydrogen fuel cells, among others. The documentary begins at the ...

It's about the product, man! Ford refocusing Bold Moves ads 2 years ago on Autoblog

Ford's marketing push behind the "Bold Moves" taglines is one step away from becoming part of modern pop culture. We've been inundated with TV, print and web ads since the campaign began, and you've no doubt noticed the web-based documentary of the same name. FoMoCo executives can't even make it ...

Bold Move: Ford extending buyouts to all UAW workers 3 years ago on Autoblog

Thanks to a fax sent by the United Auto Workers union to its leaders in various regions, we now know that Ford will be extending its job buyout offer to all 75,000 of its hourly UAW workers. This means that Ford is more than doubling the Way Forward plan's initial offer to buy out 30,000 of its ...

Ford's 'Way Forward': Part Deux 3 years ago on Autoblog

As the week begins, many industry analysts and insiders are confident that Ford will be making dramatic steps towards increasing their efficiency and productivity. The announcement last week that Bill Ford would be stepping down as CEO and passing the torch to Alan Mulally, was the first of many ...

Ford Bold Moves hits the virtual realm with video game 3 years ago on Autoblog

Ford's Bold Moves campaign just got a little bolder with the introduction of Ford Bold Moves Street Racing, a video game developed in cooperation with Eidos Interactive. Scheduled to hit a North American PlayStation 2, XBOX or PC near you this fall, the game comes packing 18 Ford vehicles and the ...

Ford Bold Moves: Episode 2 - Commitment to Design 3 years ago on Autoblog

Half Real World, half late-night SPEED channel documentary, Ford's Bold Moves campaign is onto its second episode, Commitment to Design. Ford design gurus J Mays, Peter Horbury and Hau Thai-Tang chime in to accept responsibility for bringing Ford back from the abyss via design. The episode ...

Reality TV: Ford's "Bold Moves" documentary hits the web 3 years ago on Autoblog

Tuesday marks the launch of Ford Motor's "Bold Moves: The Future of Ford" online documentary series, which shows you "the inner workings of the automaker as it rebuilds its business in North America." Ford plans a new episode every week through the rest of the year, starting with the series ...






Autoblog Podcast #152: Paukert Enhanced!

Chris Paukert joins the usual crew of Chris, Sam, and Dan, summarily classing up the joint.

 
 

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