Bob Lutz


Not Done Yet: Lutz says 'perhaps' to twin-turbo Camaro

Apparently, if you put Bob Lutz in a room filled with journalists asking pointed questions about specific vehicles, you won't get the industry-standard "we don't comment on future product" line. Following Maximum Bob's recent revelations about the CTS-V Sport Wagon and Coupe, along with a hybrid Chevrolet Impala, Buick Regal GS and a Caprice SS, when InsideLine asked Lutz about a twin-turbo version of the Chevrolet Camaro he simply responded "perhaps." In addition to confirming a production version of the limited edition Camaro Synergy ... Read more →

REPORT: C/D says Lutz confirms Cadillac CTS-V Sport Wagon Damon Lavrinc

Between the Buick Regal GS, front-wheel drive (and possible hybrid) Chevrolet Impala and the rumored Caprice SS, Bob Lutz has managed to release a scad officially unofficial details on General ...

Rumormill: Holden-based, RWD 2012 Chevy SS coming after all? Jonny Lieberman

If it's Monday, there must be a big, rear-wheel drive Chevrolet four-door coming soon. Tuesday? We'll retract and deny everything. We know, we know. We also know we just reported that the next ...

REPORT: Lutz says next Chevy Impala to stay front-drive, gain hybrid variant Jonny Lieberman

Remember those AWESOME rumors about the rear-wheel drive Pontiac G8 living on as a Chevy Caprice? Not going to happen, though used Chevy cop cars will still be the hot Christmas item come 2017 or ...

2011 Buick Regal revealed live at the Hollywood Palladium Jonny Lieberman

Last night General Motors' superstar train blew into Los Angeles for a gala event at one of Hollywood's most iconic theaters, the Palladium. Designed by Hoover Dam architect Gordon Kaufman and ...

Lutz: High-performance Chevy Volt SS a "possibility" 11 days ago on Autoblog

Electric cars are for those who would rather drive slow, boring commuters that don't consume fossil fuels and therefore don't spew pollutants from their tailpipes. Gas-powered cars – and especially those wearing time-honored badges like SS, R/T or GT – are for those who prefer ...

BREAKING: Detroit News says GM will build Cadillac Converj 12 days ago on Autoblog

After much hemming and hawing, General Motors will reportedly build a version of the Cadillac Converj, the gorgeous but awkwardly named extended-range coupe concept first shown at last year's Detroit Auto Show. According to The Detroit News, the Converj will probably take a few years to reach ...

REPORT: Lutz to step in as interim Opel chairman 13 days ago on Autoblog

Just hours before General Motors announced that it wasn't going to sell Opel, GM Europe head Carl-Peter Forster said publicly that Opel would be better off under the control of Magna. Talk about bad timing. Now that GM is keeping Opel, Forster is out as the head of the General's European ...

V-Series Challenge participants announced, no surprises inside 29 days ago on Autoblog

In less than a week, Bob Lutz will be joined by a few automotive journalists and a handful of regular Joes at the Monticello Motor Club in New York to race some fast sedans around a fast track to see if anything with four doors can outrun a Cadillac CTS-V. Sounds like fun. But, after reading ...

VIDEO: Bob Lutz prepares for V-Series Challenge at Monticello 29 days ago on Autoblog

The pieces are now in place for the V-Series Challenge set to take place at the Monticello Motor Club on October 29. Behind the wheel of a Cadillac CTS-V, Bob Lutz will take on the competition in a run-what-you-brung type shoot out against players chosen by GM from the automotive media and ...

Cadillac CTS-V Challenge nets 120 applicants, Heinricy to stand in for Lutz if needed 1 month ago on Autoblog

We knew when General Motors opened up the CTS-V Challenge to any and all Caddy killers the response would be impressive, and according to Cadillac spokesman Nick Twork, it's been just that. Around 120 people applied for a chance to take on Bob Lutz in the CTS-V sedan later this month, but ...

CTS-V Challenge opened up to any would-be Caddy killers 1 month ago on Autoblog

May the best car win. So says General Motors' Bob Lutz, and he's willing to put his Pilotis where his mouth is... so to speak. On a conference call last month, Maximum Bob challenged any journalist to a duel with the Cadillac CTS-V, and, not surprisingly, the mantle was picked up right quick by ...

Buick's New Tagline: "The new class of world class" 2 months ago on Autoblog

When Bob Lutz came to General Motors, he was charged with turning around the company's unimaginative product development. In Maximum Bob part deux, GM's most senior leader is turning his attention to marketing, where the Detroit automaker has been less than cutting edge. Lutz appears to be ...

Lutz's resume includes reviving BMW with "Ultimate Driving Machine" tagline? 3 months ago on Autoblog

Bob Lutz. His name alone is enough spark heated discussions amongst us four-wheel loving types. But aside from being "Maximum" and getting GM to construct the Lutz 'Ring and using little more than personal chutzpah to push projects like GM's ill-fated Kappa platform through the General's special ...

Lutz lays out his strategy for GM advertising: "Memorable," "clever," "viral" [w/VIDEO] 3 months ago on Autoblog

So we knew that Bob Lutz didn't like the course General Motors commercials were taking – but no one knew what he did like. Now that he's back from vacation in the Caribbean, he's laid out what he has enjoyed: popular YouTube vids like the Chevrolet Corvette ZR1 lapping the 'Ring, the Kate ...

REPORT: Bob Lutz "crapped all over [GM's] advertising," went on holiday 3 months ago on Autoblog

It's no mystery that Bob Lutz wasn't particularly pleased with Buick's recent "Photo Shoot" advert, and according to Ad Age, the tri-shield's spot wasn't the only campaign to incur Maximum Bob's maximum wrath. On July 14, General Motor's new Vice Chairman sat down with the automaker's branding ...

Bob Lutz unhappy with new Buick campaign? 4 months ago on Autoblog

Looks like there could be too many cooks in the Buick PR kitchen, and the soup is looking worried. For the new GM to get on its feet, Buick has to find its feet. To do that, Buick has created a number of ad campaigns meant to showcase its new product and bring new, younger buyers to the brand. ...

Toyota's Bill Reinert lets loose on ethanol, li-ion batteries, plug-in vehicles 4 months ago on Autoblog

Toyota's Bill Reinert should be better known. With so many quotable statements coming from GM's Bob Lutz and Tesla Motors' Elon Musk, perhaps Reinert, Toyota Motor Sales' national manager for the advanced technology group, is just overshadowed in the OMG series. But, during a recent conference ...

From the Horse's Mouth: Lutz says Pontiac G8 won't spawn Chevrolet Caprice 4 months ago on Autoblog

General Motors' newly-appointed Vice Chairman, Bob Lutz, has penned a post on GM's Fast Lane blog that can be boiled down to two words: My bad. A flurry of reports spurred on by Lutz' comments that GM was considering adapting the Pontiac G8 into a reborn, rear-wheel drive Chevrolet Caprice have ...

GM beginning to backpedal on Lutz' G8-turning-Caprice comments? 4 months ago on Autoblog

When General Motors' Bob Lutz talks, we listen. The reason, of course, is that he always gives us something good to write. Over the weekend, we told you about an interview Lutz had with Automobile Magazine where the Maximum One said that the G8 will live on as a Chevrolet Caprice. Lutz's comments ...

Lutz confirms Cadillac CTS-V coupe is coming, sport wagon... doubtful 4 months ago on Autoblog

During a Web-chat held on General Motors' FastLane blog, GM's former product head and newly appointed Vice Chairman, Bob Lutz, sat down with the unwashed throngs to take questions and a deliver a few tender morsels to the product obsessed. Chief among them was Lutz' confirmation that a Cadillac ...

BREAKING: Lutz says Pontiac G8 to survive as Chevy Caprice in U.S.; Camaro Z28 reportedly dead 4 months ago on Autoblog

Bob Lutz is back, and after what seems like five minutes into his job as GM's new marketing kingpin, he's doing what he does best: making headlines. Rest assured that this is a good thing, as El Generalissimo Roberto Maximo told Automobile Magazine that yes, the Pontiac G8 will live on in the ...

Just Kidding! Bob Lutz apparently isn't walking away from GM just yet 4 months ago on Autoblog

As General Motors was stumbling toward insolvency earlier this year and it became clear that the presidential task force was going to require some heads to roll, Bob Lutz announced his retirement at the end of this year. Now that the "New" General Motors has emerged from bankruptcy, it appears Lutz ...

VIDEO: Letterman gives ground on Volt, asks Lutz for first production model 6 months ago on Autoblog

Last night, General Motors' outgoing Car Czar, Bob Lutz, went to New York City to rebut the thrashing David Letterman gave the Chevy Volt a few weeks ago during an interview. That comedian's criticism came during the an "interview" with Tesla Motors CEO Elon Musk (details here). The more ...

Bob Lutz will appear on Letterman next week to refute Volt claims 6 months ago on Autoblog

Two weeks after late night comedian David Letterman lashed out at the Chevy Volt's 40-mile EV range during an interview with Tesla Motors CEO Elon Musk, General Motors is counter-attacking with former Vice Chairman Bob Lutz. Next Wednesday night, Lutz will appear on Letterman's Late Show with the ...

Who are Chrysler's top ten creditors? The answer may surprise you 6 months ago on Autoblog

Chrysler's top ten creditors are owed about $400 million, and the top two creditors account for nearly $130 million of that. The company first in line for payment is Ohio Module, which is a subsidiary of Hyundai Mobis, which is in turn a publicly traded subsidiary of Hyundai. Ohio Module makes ...

Bob Lutz: Auto exec, fighter pilot, Marine... master thespian?! 7 months ago on Autoblog

Admittedly, we've always known that Bob Lutz has a flair for the dramatic. The from-the-gut talkin', hard-drivin', fast-flyin,' General Motors vice chairman has always been good for a juicy quote, and although he is retiring soon, that doesn't mean Lutz is stepping out of the limelight completely. ...

Lutz: Volvo and Saab could save themselves by merging 8 months ago on Autoblog

Saab and Volvo have been down this road before, back in the 1970s. In fact, the two Swedish automakers were a hair away from merging 240s and 900s back in the day, but instead followed separate paths. Now, with both brands facing difficult sales numbers and uncertain futures, Bob Lutz thinks a ...

Bob Lutz speaks on retirement, Volt development 9 months ago on Autoblog

Bob Lutz has published a post on General Motors' Fast Lane blog in the wake of this morning's announcement that he will step down as Vice Chairman – Global Product Development on April 1. Lutz will be replaced by Tom Stephens and spend the remainder of the year facilitating that transition ...

Bob Lutz moves to senior advisor role, will retire at end of '09 9 months ago on Autoblog

Shucks, things are bound to be a heck of a lot less interesting without Bob Lutz around. According to General Motors, the automaker's own Car Czar will transition from his current role as Vice Chairman – Global Product Development to the position of Vice Chairman and Senior Advisor on April 1 ...

Limited cash to keep GM from green-lighting Cadillac Converj? 10 months ago on Autoblog

General Motors' increasingly empty coffers could consign the Cadillac Converj show car to 'concept only' status. The Detroit Auto Show coupe has been the subject of production rumors since before it rolled onto the stage in Cobo earlier last week, but now Automotive News is reporting that GM ...

Official: GM shrinking to four brands; Pontiac to four models 10 months ago on Autoblog

In an interview Sunday with Automotive News (sub. req'd), Troy Clarke, GM's North American president, said that General Motors will be able to make good on its promise to Congress to drastically cut costs. Clarke said that GM will now focus its "product and marketing resources" on Buick, Chevrolet, ...

The World According to Lutz: fewer brands, more marketing 11 months ago on Autoblog

In a moment that makes us want to put on our most pensive face and say "Yes... that's profound...", Bob Lutz has said "It's really much better to have fewer brands, do it well and then market the hell out of them." Specifically, he's talking about the fact that a car like the Saturn Aura -- Saturn's ...

Bob Lutz would fall on sword for Wagoner 11 months ago on Autoblog

Bob Lutz has been eerily silent of late. One would expect the Vice Chairman of General Motors might have something to say about the recent trips taken by GM, Ford and Chrysler to Congress, but he left the talking to his boss, CEO Rick Wagoner. When it comes to members of Congress suggesting Wagoner ...

Lutz Update: Volt moves from Malibu to Cruze mules 1 year ago on Autoblog

Things are moving along quite nicely with the development of the Chevy Volt. According to Bob Lutz, test mules of the extended-range electric vehicle are now being built atop the soon-to-be-released Chevy Cruze. This is a logical progression since the production Volt will share its Delta ...

NYT columnist calls on Steve Jobs to fix Detroit 1 year ago on Autoblog

In 2001, General Motors needed a revival and Bob Lutz was anointed The One. It was widely accepted that if anyone could breathe life into a struggling car company, it was him. Fast-forward seven years, and GM is in the midst of a possible government bailout while its stock price sinks faster than a ...

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Autoblog Podcast #153: With Phil Berg

Phil Berg puts his reputation on the line and hangs with the podcast crew.

 
 

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