Bob Carter


Dismal April motivates Toyota to increase production and incentives

With April's sales volume down over 41% and Ford pushing it aside in the numbers race, the Toyota division is motivated to move units in May. At the request of dealers, the automaker is boosting production of its best-selling Toyota Camry and popular RAV4 SUV. In addition, a new ad campaign, called "Perfect Timing," started on Friday. It is an attempt to boost sales on vehicles using reduced interest rates, more consumer cash and a focus on low payment leases. The campaign caters to regional needs with aggressive leases in the East, and ... Read more →

Toyota may renew "Saved by Zero" no-interest loans Michael Harley

Toyota is reportedly having great success giving away money with their 0% loans. According to Bob Carter, general manager of the Toyota Division, the "Saved by Zero" ad campaign is building traffic ...

Dismal April motivates Toyota to increase production and incentives 7 months ago on Autoblog

With April's sales volume down over 41% and Ford pushing it aside in the numbers race, the Toyota division is motivated to move units in May. At the request of dealers, the automaker is boosting production of its best-selling Toyota Camry and popular RAV4 SUV. In addition, a new ad campaign, called ...

Toyota may renew "Saved by Zero" no-interest loans 1 year ago on Autoblog

Toyota is reportedly having great success giving away money with their 0% loans. According to Bob Carter, general manager of the Toyota Division, the "Saved by Zero" ad campaign is building traffic and may be renewed when the program expires on November 3 (of course, he won't tell us now because ...






Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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