BmwDesignworksUsa


Schaffer to lead BMW's California design studio [w/VIDEO]

BMW has announced that Laurenz Schaffer will be taking over as the president of its Newbury Park, California-based DesignworksUSA studio on December 1. Schaffer will be replacing Verena Kloos who has been running the facility for the past five years. Kloos is moving back to Germany to run Department of Context Design and Advanced Development for the Werks. The California studio was launched in 1972 by designer Chuck Pelly and purchased by BMW in 1995. Over the years, Designworks has been responsible for products ranging from coffee ... Read more →

Finally, a good reason to take the bus: BMW street furniture Jonathon Ramsey

BMW's DesignworksUSA isn't new to the furniture game, but instead of having to take a plane or buy a yacht to sample the creative firm's wares, all you need to do is... take a bus. After two years ...

The Ultimate Flying Machine? BMW trims out business jet Jeremy Korzeniewski

Thanks to its unique "ability to create designs consistent with individual brands, as exemplified by BMW, MINI and Rolls-Royce Motor Cars," Dassault Aviation tasked BMW Group DesignworksUSA with ...

Bavaria's new Flagship: Cruiser 55 sailboat by BMW DesignworksUSA Noah Joseph

The term "flagship" gets thrown around a lot in the auto biz, but this time the term really fits the mold. Styled by the the automaker's design firm, the BMW DesignworksUSA Bavaria Cruiser 55 ...

BMW DesignWorksUSA designs ultimate gaming rig Jeremy Korzeniewski

About a decade ago, pretty much every computer in the world was housed in a boring beige box, and the biggest design question was whether that container would sit vertically or horizontally. ...

BMW DesignworksUSA pens Bavaria Deep Blue 46 motoryacht 10 months ago on Autoblog

You might think that BMW's designers would be busy enough coming up with new segment-busting crossovers or toning down Chris Bangle's "flame-surfacing" design language, but they've found the time to dabble in naval architecture (to be fair, DesignworksUSA is an independently operated studio ...

Zeydon builds the BMW of yachts 1 year ago on Autoblog

Much like its Porsche Design counterpart, there isn't really anything BMW DesignWorks won't try to make better, from an espresso machine to a custom interior for a Boeing 787 Dreamliner. So it was only a matter of time before they put pen to paper and created a yacht, this particular example being a ...

BMW builds Ultimate Espresso Machine for Starbucks 2 years ago on Autoblog

You can get Starbucks anywhere from airports to a hospital cafeterias. The coffee giant is so hot right now, even BMW Designworks USA is getting in on the act. The BMW designers created a state-of-the-art espresso machine design that can be purchased at Starbucks for use at home. Asipring home ...






Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

Featured Galleries

  • 2011 Audi A8
  • 2011 Audi A8: Live from Miami
  • 2011 Chevrolet Cruze
  • 2011 BMW 5 Series sedan
  • Texas unveils new Vanity Plates
  • Spy Shots: Next-gen Buick Excelle for China
  • 2011 Cadillac CTS Coupe
  • Hyundai 2.4L Theta-II GDI
  • Ginetta G50EV and John Surtees at the Channel Tunnel
  • 2010 Toyota Land Cruiser
  • Review: 2009 Infiniti G37x S Sedan
  • Quick Spin: Superformance MKIII-R
AOL Autos

Find Your Next Car

Resources

10 Most Searched Cars on AOL Autos

Autoblog Video

Autoblog Green

Daily Finance

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum