BmwDesignworks


Schaffer to lead BMW's California design studio [w/VIDEO]

BMW has announced that Laurenz Schaffer will be taking over as the president of its Newbury Park, California-based DesignworksUSA studio on December 1. Schaffer will be replacing Verena Kloos who has been running the facility for the past five years. Kloos is moving back to Germany to run Department of Context Design and Advanced Development for the Werks. The California studio was launched in 1972 by designer Chuck Pelly and purchased by BMW in 1995. Over the years, Designworks has been responsible for products ranging from coffee ... Read more →

Finally, a good reason to take the bus: BMW street furniture Jonathon Ramsey

BMW's DesignworksUSA isn't new to the furniture game, but instead of having to take a plane or buy a yacht to sample the creative firm's wares, all you need to do is... take a bus. After two years ...

The Ultimate Flying Machine? BMW trims out business jet Jeremy Korzeniewski

Thanks to its unique "ability to create designs consistent with individual brands, as exemplified by BMW, MINI and Rolls-Royce Motor Cars," Dassault Aviation tasked BMW Group DesignworksUSA with ...

Bavaria's new Flagship: Cruiser 55 sailboat by BMW DesignworksUSA Noah Joseph

The term "flagship" gets thrown around a lot in the auto biz, but this time the term really fits the mold. Styled by the the automaker's design firm, the BMW DesignworksUSA Bavaria Cruiser 55 ...

BMW DesignWorksUSA designs ultimate gaming rig Jeremy Korzeniewski

About a decade ago, pretty much every computer in the world was housed in a boring beige box, and the biggest design question was whether that container would sit vertically or horizontally. ...

Zeydon builds the BMW of yachts 1 year ago on Autoblog

Much like its Porsche Design counterpart, there isn't really anything BMW DesignWorks won't try to make better, from an espresso machine to a custom interior for a Boeing 787 Dreamliner. So it was only a matter of time before they put pen to paper and created a yacht, this particular example being a ...

Another take on the MINI SUV 2 years ago on Autoblog

Just as MINI is ramping up to launch the Clubman wagon in addition to its current lineup for 2008, rumors are flying about a possible MINI compact sport utility vehicle, reportedly inspired by the Austin Ant and MINI Moke, dunebuggy-ish off-roaders originally designed for the British military. BMW's ...






Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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