Autoblog

BMW's 1-Series does not smirk at you and say "don't hate me because I'm beautiful." No, this small Teut is easy to deride on appearance; one look has you hating it because it's not beautiful while so many of its past brethren have been classically handsome. Whether it suits your taste or not, the 128i convertible we borrowed is unmistakably the work of the wizards of Munich. So, it's definitely a BMW, and it's being described as a reincarnation of the legendary 2002; does it measure up?


Photos Copyright ©2008 Dan Roth / Weblogs, Inc.

Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its cleverness, even if we're not entirely sold on the idea that we're going to regret it if we neglect to buy a 1-Series.

[Source: AutoInsane.com]

Click above for a few stills from the sham documentary.

Last week we reported on the literal, if untrue, launch of a BMW 135i from a 454 meter-high ramp in the fictional Bavarian village of Oberpfaffelbachen. Now, the faux documentary film producer who decided to cover this historic event (bought and paid for by Bimmer's boffins) has finally released his masterwork for the world to see. We've embedded it after the jump, but be forewarned, you'll never be able to get that 30+ minutes of your life back.

It's no secret that the Mercedes-Benz A-class hasn't been a resounding success and that the automaker is looking to revamp its entry-level line-up to better compete with rivals. According to Autocar, M-B boss Dieter "Dr. Z" Zetsche has green-lighted a new model that's taking aim at the BMW 1-series and Audi A3, and will accompany the rest of the revised A-class models when it debuts in 2011.

The new model will replace the aging, if just recently facelifted, CLC and will initially come to market sporting a coupe body style instead of a three-door hatch. Mercedes plans to expand the rest of the A-classes to include at least three different body styles of each model, coinciding with the launch of the new B-class, which will be designed to compete with the upcoming BMW X1.

Power will supposedly come from a combination of direct-injection gasoline and diesel powerplants, with output ranging from 120 to 200 hp. Pricing should be competitive with BMW's 1-series models, with the new A-class falling right around the £19,000 mark.

[Source: Autocar]

BMW has definitely ramped up its marketing for the launch of the new 1-series coupe. We've already seen the fruits of its advertising partners' ingenuity on the cover of Vice magazine, and today we've been tipped off on the attached video. In it, you'll see a group of agency types assemble a two-dimensional 1 out of paper and poster board. When complete, they go out for a Flintstones-powered "test drive" in Manhattan to try it out for size. Just remember, crosswalk and sidewalk operation is safe for pretend 1-series Bimmers only. Watch the full video after the jump. Thanks for the tip, Jon!

[Source: BMW via YouTube]

Click above for a few images leading up to Rampfest.

As jaded pseudo-journalists, viral marketing campaigns have lost some of their grimy allure over the last few years. But BMW's latest attempt to get the masses pumped about the imminent launch of the 1-series coupe in the U.S. has so much hoontastic potential than even our oddly named friends can't ignore it.

Head on over to the fictional Bavarian village of (lemme get this right) Oberpfaffelbachen's website and you're greeted with the Oktoberfest anthem. From there, you can read up on the town's history, get a quick "Hallo" from the mayor and begin to understand the marketing ruse that BMW is launching – literally – when you check out the Rampenfest link.

The idea is simple. Build a 454 meter-high ramp that will launch the 135i over the European landscape and across the Atlantic onto U.S. shores. But the joke doesn't end there. Jeff Schultz, a (faux) documentary filmmaker, has decided to produce a movie that will cover the entire event from conception to completion, and he's been kind enough to put up a trailer of his flick to whet our appetites for the big day.

You can check out the trailer here, the filmmaker's blog here and if you're 21, female and willing to email a picture of yourself to be voted Miss Ramp (rim shot), you can enter with the rest of the contestants here.



[Source: Oberpfafelbachen via Jalopnik]

Magazines and ads are forever tied at the hip. After all, without the latter, the former can't exist. A magazine's front cover is one of the few spots left that's devoid of commercial encroachment -- until now. BMW Canada and Vice magazine have managed to give the 1-series top billing in the April edition. By day, it's just another issue of Vice, but douse the lights and you see some very clever marketing in action. That's because the mag has a special glow-in-the-dark treatment that turns the cover into a full-page ad for the BMW 1-series. As advertising stunts go, it's brilliant. Here's a front-page ad that's both unobtrusive (on newsstands, you just see the standard cover) and highly effective, since people are likely to talk about it and show it to friends. It couldn't have come cheap, either, as the covers had to be shuttled between two facilities during the manufacturing process to get the glowy look. No matter. Good ads get noticed and generate buzz. Mission accomplished. Thanks for the tip, Karen!

[Source: Media In Canada via Auto North]

Click the image above for more hi-res shots of the carbon-heavy BMW 1-Series performance parts

P. T. Barnum already answered how many people you could fit in an itty bitty car. BMW is now trying to figure out how much carbon you can fit into the same. The BMW 1-Series performance parts will keep carbon weavers in business for some time (we figure they'll be quite popular). The only sizable component not made out of carbon was the silencer, and no one will see that after it's installed. If nothing else, it could be the best and most agreeable way to raise your carbon footprint. It's a shame about that hood, though... Check out the gallery of hi-res photos below.

click image above to view video

The BMW 1-Series looks like it's going to be a well-placed shot in the arm for BMW. The sporty coupe will hit the scene in the U.S. just as Americans are becoming more interested in rear-wheel-drive vehicles again. And it's also a small car in a time when buyers are practically abandoning their SUVs on the freeway. BMW faithful are excited too, as the 1-Series seems as if it will channel the much revered 2002 like a long lost loved one. This video shows similarities between the two cars that stretch from the past to the present. It's a kick ass minute of footage filled with everything from 1968 oversteer to 2007 CGI. Check it out after the jump.

Thanks for the tip, Jon!

[Source: YouTube]

The BMW 1-Series is on the verge of being sold here in the U.S., which means the multimedia blitz is on its way. With automakers getting more creative to capture buyers attention, spots are getting more high tech, and less reality based. BMW brass have recognized the trend, and the end result is a fanciful version of how the 1-Series is produced at the factory. Hit the jump to see the the :30 spot, which carries the tag line "Makes you want to get behind the wheel." While the commercial may not do that for us, the razor sharp BMW chassis and silky smooth 300-hp twin-turbo inline-six has us panging for a shot behind the wheel. Check out the gas fill up point just before the Bimmer takes off. That would beat the hell out of self-serve in the dead of winter.

[Source: YouTube]