BadgeEngineering

If there is any car that seems to be well suited to either hybridization or outright electrification, the Rolls-Royce Phantom would seem to be logical candidate. Many of them are used transporting the wealthy around the world's ...

Looks like badge engineering is alive and well at General Motors. After decades of the practice damaging its brands, GM may sell the Pontiac G3 in the U.S. The G3 is nothing more than a rebadged version of what we know as the Chevy Aveo that's sold in Canada as the Wave. It's rebadged and sold ...

We recently told you about Ford's not-so-earth-shattering announcement that shared platforms are the key to future success. Judging by your comments, this should have been the assumption rather than the proclamation. But a couple of you pointed out what could be the tragic flaw in this plan - badge ...

General Motors says it will eliminate $1 billion from its spending on mid-size cars by sharing more parts, designs and factories to get 'er done. If this involves a little process called "badge engineering," we urge GM to beware of the inevitable onslaught of negative comments following this ...

We at Autoblog love our eagle-eyed readers. From pointing out any spelling/grammar gaffes in our posts, to sending in cameraphone spyshots unsolicited, our site wouldn't be as good a product as it is without your help. But sometimes, your attention to detail and command of minutia can even scare ...

Though General Motors has promised to end the exercise of badge engineering in the U.S., our kin over at Autoblog Spanish have found proof the practice is alive and well in Mexico. Meet the Pontiac G3, what is essentially the 2007 Chevy Aveo that will be sold in the U.S. later this year. The Aveo ...