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49BMW maintenance plan no longer transferrable to 2nd owner [UPDATE]

One of the best innovations in car buying in recent years is the rise of no-cost scheduled maintenance programs. Many people feel really anxious about taking their car in for service, and these deals help mitigate that somewhat. Obviously, it's not free for automakers to implement the offers, and now BMW is altering the way its four-year, 50,000-mile Maintenance Program works for some owners. "To keep such an offer sustainable we had to make a change," said Kenn Sparks, Manager of Business Commu

29Olympics + 3 Series + Free Service: Enough for BMW to keep luxe lead in 2012?

BMW has long had an advantage over Mercedes-Benz and Lexus when it comes to maintenance and ownership costs that it has hardly ever advertised – free maintenance for the first four years of ownership. The secret will be no more as the company is about to unleash a major ad push behind the program known as BMW Ultimate Service.

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