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5BMW prepares for ActiveE trials with forum, new app; some Mini E leases extended

Since its launch in 2008, participants in the Mini E program, a lease program for the 612 all-electric Mini Es, had no official electronic communication system with BMW regarding their electric vehicles. This is why lessees often resorted to posting their questions and frustrations on MINI E's Facebook page. BMW addressed some of the issues raised through an emailed monthly newsletter called "Plugged In." This wasn't an ideal situation – and BMW has learned from its mistake. Realizing the

AddBMW envisions early electric vehicles as niche rides for urban dwellers

BMW ActiveE concept – Click above for high-res image gallery

AddMINI E survives first fender bender

MINI E - Click above for high-res image gallery

AddFirst MINI E delivered to customer

MINI E - Click above for a hi-res gallery

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