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Schaffer to lead BMW's California design studio [w/VIDEO]

BMW has announced that Laurenz Schaffer will be taking over as the president of its Newbury Park, California-based DesignworksUSA studio on December 1. Schaffer will be replacing Verena Kloos who has been running the facility for the past five years. Kloos is moving back to Germany to run Department of Context Design and Advanced Development for the Werks. The California studio was launched in 1972 by designer Chuck Pelly and purchased by BMW in 1995. Over the years, Designworks has been responsible for products ranging from coffee ... Read more →

Finally, a good reason to take the bus: BMW street furniture Jonathon Ramsey

BMW's DesignworksUSA isn't new to the furniture game, but instead of having to take a plane or buy a yacht to sample the creative firm's wares, all you need to do is... take a bus. After two years ...

The Ultimate Flying Machine? BMW trims out business jet Jeremy Korzeniewski

Thanks to its unique "ability to create designs consistent with individual brands, as exemplified by BMW, MINI and Rolls-Royce Motor Cars," Dassault Aviation tasked BMW Group DesignworksUSA with ...

BMW DesignWorksUSA designs ultimate gaming rig Jeremy Korzeniewski

About a decade ago, pretty much every computer in the world was housed in a boring beige box, and the biggest design question was whether that container would sit vertically or horizontally. ...

Zeydon builds the BMW of yachts Jonathon Ramsey

Much like its Porsche Design counterpart, there isn't really anything BMW DesignWorks won't try to make better, from an espresso machine to a custom interior for a Boeing 787 Dreamliner. So it was ...

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BMW builds Ultimate Espresso Machine for Starbucks 2 years ago on Autoblog

You can get Starbucks anywhere from airports to a hospital cafeterias. The coffee giant is so hot right now, even BMW Designworks USA is getting in on the act. The BMW designers created a state-of-the-art espresso machine design that can be purchased at Starbucks for use at home. Asipring home ...

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Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

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BMW Designworks USA Subscribe