AutomotiveAdvertisingAwards


New York 2008: IAG names most effective car ads

The folks at IAG Research handed out their second annual automotive advertising awards this morning in New York. We wouldn't have really covered them but we happened to be there for the Bob Nardelli keynote that followed, so we took a few notes. IAG judges ads by effectiveness rather than on artistic merit so it was interesting to see that ads that might have been entertaining weren't necessarily pushing iron out the showroom doors. There were six categories and the winner in each ended up being the lamest tamest commercial of the three ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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